High Line Art, presented by Friends of the High Line, today unveiled The First $100,000 I Ever Made, a new work created by legendary artist John Baldessari for the 25-by-75 foot billboard next to the High Line on 10th Avenue at West 18th Street. This is the first of three works to be presented as part of a new series called HIGH LINE BILLBOARD. The First $100,000 I Ever Made will remain on view until Friday, December 30, 2011.