Thanks to our friends at Chandelier Creative, we spent a lovely day capturing the iconic Peter Shire at his studio in Echo Park with director Johnny Le. Watch the documentary for a how-to tutorial on being Peter Shire, which includes knowing a good salad joke, meeting Ettore Sottsass, and owning a lot of hats. To celebrate the premiere we invited some of our favorite people in Los Angeles to the gorgeous Flamingo Estate for a Memphis Milano Bruncheon, which included a special menu created by Shire himself and chef Steven Segar, with items like Habanero pickled beet lollipops and Bel Air bellinis (peach vinegar, prosecco, vodka, and [of course] ping-pong balls). Read more about our collaboration here.