The 5 o' Clock Chair by Moooi

"Inspired by the classic English china with pink rose, the chair reflects a love for almost forgotten values and feeling from a noble past. Beech wood and skai leather created a strong product with a soft surface, combining tradition with innovation."  Designed by Nika Zupanc for Moooi.  From the 12th to the 17th of April Moooi is proud to present The Unexpected Welcome, a panoramic overview on its new products at the showroom in Milan for the 50th Edition of Il Salone del Mobile.  In via Tortona 37 the new creations of Marcel Wanders, Stefano Giovannoni, Studio Job, Rooms,  Sjoerd Vroonland, Bertjan Pot and Moooi Works will be revealed in combination with products extensions by Marcel Wanders and Nika Zupanc.  For Moooi’s 10th anniversary the facade of the showroom will be concealed & transformed into a camera obscura enclosing an unexpected surprise: the Moooi Panorama. A panoramic overview of Moooi’s rich & artistic photography portfolio over the last 10 years, in combination with 2D models of new products, sketches and product cut-outs. Inside the panorama hide the new products, giving you the  opportunity to move closer to the designs and zoom into their surprising details. Unexpected & mysterious fragrances will be diffused in the showroom to complete the flavor of the presentation and strengthen the impact of the visual experience.