A major collection of rare images depicting the influence of Italian style in film will be unveiled at an exhibition at Proud Chelsea,  which launched last Tuesday with a private viewing. The exhibition has been curated by celebrated top photographer Rankin and Italian fashion writer, film expert and cultural commentator Anna Battista in conjunction with Peroni Nastro Azzurro. The exhibition officially opened yesterday at Proud Chelsea and from there will tour another four UK cities , until Saturday 2nd April where it finishes in Bristol. The Peroni Collection – Italian Style on the Silver Screen explores the relationship between Italian fashion design and its enduring influence on film making, image making and characterisation. The exhibition will feature rare and never seen before images and costumes from the cinematic world. The Peroni Collection references not only classic Italian films like Ladri di Biciclette and Bellissima, but also more contemporary titles (including American Psycho and Casino Royale). The images, taken from classic Italian film and fashion archives from around the world, showcase the beauty of Italian fashion on celluloid. www.proud.co.uk