Serum Versus Venom (SVSV), which was created in 2003, as a "interconnectedness of craft, utility and luxury" is re-launching after several years in hiatus. SVSV is built on a philosophy called Futurecraft - an "ideological framework for creating high and sustainable value in an over-saturated consumer landscape by colliding elements of hype modernity with traditional product development philosophies, techniques and values." www.serumvenom.com