Niagara is the collaborative project of artists/producers David Tomat (TOMAT / N.A.M.B./ GEMINI EXCERPT) and Gabriele Ottino (N.A.M.B. / Milena Lovesick / GEMINI EXCERPT), whose off-kilter take on pop incorporates elements of electronic, psychedelic, Eastern and dance music to create their own brand of 'avant-psych-tronica'."Else What Else?" is the second single from Turin-based experimental pop duo Niagara's second album, Don't Take It Personally.