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Take A Peek Inside Voo Store's New Brutal Store Design in Berlin

Now in its 10th year, Voo Store has decided on an in-house redesign of its Kreuzberg concept store. Maintaining the charm of the former locksmith studio, Voo Store eschews well-known architecture firms, deciding instead to pare down its re-design process using local small businesses, designers, and artists in transforming its store space. In light of recent global events, Voo Store aims to go back to basics and focus its energy into collaboration with local projects, local brands, artists, and institutions in order to foster a greater sense of community. Voo Store wants to first establish itself as a Berlin fashion and cultural presence through these collaborative efforts before realizing long-term goals of expanding into additional physical locations in Berlin. We hope the next ten years sees the organic growth of Voo Store with a concerted focus on community, creativity and collaboration. Visit them here: Oranienstraße 24, 10999 Berlin, Germany. photographs by Thomas Meyer