This week, BFRND released Elephant, Balenciaga’s Summer 2023 original soundtrack in collaboration With German rapper UFO361 and producer SONUS030. The inspiration for the soundtrack comes from the idea of having to fight to be who you are and the trio wanted to produce music that gives strength to their audience, something that you can listen to while walking in the street with the feeling of being indestructible, that nothing in this world can stop you from being who you are. The expression “The elephant in the room” is a metaphorical idiom for an important or enormous topic, question or controversial issue that is obvious or that everyone knows about, but no one mentions or wants to discuss because it makes at least some of them uncomfortable and is personally, socially, or politically embarrassing, controversial, inflammatory, or dangerous. The term is often used to describe an issue that involves a social taboo, which generates disagreement, such as race, religion, politics or sexuality. It is applicable when a subject is emotionally charged; and the people who might have spoken up decide that it is probably best avoided. The artwork for this LP has been fully generated with Dall-e 2, a text-to-image artificial Intelligence developed by Open AI. Streaming everywhere now.