The venerable Maison Valentino unveils a new concept for its stores worldwide, presenting an evolution of the brand towards an increasingly human-centric approach through a more intimate retail dimension. A gradual redesign of its global locations, the project stems within the Maison itself and strengthens the brand’s focus on client experience through a contemporary design language. On the cusp of tradition and innovation, the concept represents Valentino’s identity as a Maison de Couture, with an interior design that speaks of the brand’s artisanal approach and aesthetic. The interiors allude to 1930s Art Déco motifs and a bold 1970s aesthetic, which merge into a contemporary language expressed through an eclectic material palette and details inspired by Roman buildings. The color tones of the textile walls are a nod to the tailoring busts belonging to the world of Couture. The new concept pervades the architecture of the stores, with ceramic tiles covering the façade, and floors defined by iconic geometric motifs rendered in Botticino and Sahara Noir marbles. Elements in onyx and wood contribute to the sense of warmth, elegance and discreet luxury. Special areas will be reserved for private appointments, to enhance the feeling of intimacy and exclusivity within a carefully curated setting. The new store concept will be rolled out globally.