Launching November 9th, 2023, Balenciaga’s Spring 24 campaign of photographs expands upon the collection’s digital presentation, showing scenes from a chic Parisian apartment.

Newly named Balenciaga ambassador Michelle Yeoh stars in the campaign, alongside brand ambassador PP Krit Amnuaydechkorn and friends of the House Malgosia Bela, Arthur Del Beato, Eva Herzigova, Soo Joo Park, and Khadim Sock. They wear looks from Spring 24 with the season's iconic bags: Le Cagole Sling, 24/7, Monaco, Crush, and Crush Sling.

Michelle Yeoh, whose career spans four decades, is credited with perfecting many genres of roles, from action heroine to dramatic lead. Since her start as an actress in the 1980s, Michelle has become ever more celebrated and influential in multiple domains. In 2023, she made several barrier-breaking achievements, including winning a Golden Globe, a SAG Award, and an Oscar—making her the first Asian to win the Academy Award for Best Actress and the first to win in the leading acting category.