Watch "It's a Setup to Be Fed Up" By Federico Nessi for Reward If Found
creative direction & sound design by Federico Nessi
cinematography by Jeff Bierman
styling by Hind Matar
photography by Senem Güneş
movement direction by Breckyn Dávila Drescher
modeling by Nubia
This intimate video directed by Federico Nessi dives us straight into the world of Mohamed Khattabi's emerging genderless brand, Reward if Found.
Through the private act of dressing, Federico and his creative team use the wardrobe to take the viewer on a journey. The yokes and fabrics bring us right back home, and the pieces act as a protective layer, a comforting garment, but also a strong statement of our ethnic origins.