Photo credit: Monty Hamm
interview by Maisie McDermid
New York-based designer Anna Molinari, 27, is the definition of thrifty. For Molinari, plastic forks, when melted and reconfigured, double as voguish rings. Gold and silver beer tabs, when hooked together, become a one-of-a-kind bikini. She sees the potential in everything—her motto: Why not extend its life?
Three years into running her fashion business, Instinct Brand, Molinari has accomplished what many find un-accomplishable: maintaining a sustainable business model with significant growth. Instinct Brand's buying demographic has expanded from friends and family to 130,000 followers (between @annamo.1 and @instinct.brand) who come across Molinari's bubble-wrap corsets or trash bag high heels online. While her talent emerges from her iconic upcycled pieces, she has recently prioritized making custom pieces for public figures like Julia Fox and Pattie Gonia. This paradox — being a successful and sustainable business owner — won Molinari a position on this year's Forbes’ 30 under 30 list. Read more.