interview by Parrie Chhajed
In the bustling streets of Bandra, nestled in a quiet corner, Polite Society is something new, innovative, and revolutionary. A label doesn't just sell clothes; it builds identity while being honest to itself, its consumers, and the earth. A brand that says” Be rich in your ways,” Surmai Jain, the Founder and the creative mind behind the label, has a diverse take on everything, having lived through different cities and worked through equally different fields; her approach to everything blends her stories seamlessly. In this conversation, Surmai shares her journey of building a label that is more of a community, her cross-cultural influences, and perspectives on sustainability. Read more.