First launched in 2001, Le City has become synonymous with an era and a lifestyle known for its enigmatic maximalist yet practical approach. Over twenty years since its initial debut, Le City makes a comeback as a reconstituted icon.
To celebrate the launch, Balenciaga unveils a campaign of portraits shot by Mario Sorrenti that highlights the brand’s newly reintroduced early aughts design that featuring British fashion icon Kate Moss, Danish model Mona Tougaard, Chinese actress and singer Yang Chaoyue, and Korean singer Juyeon. The individuality of each talent is foregrounded against a grey background in striking still images and videos.