Read Our Interview With Filmmaker Danny Sangra On Working With Metallica For Brioni's New Campaign →

Metallica is a quintessential American band. However, there is nothing American about Brioni (an Italian menswear brand founded in Rome in 1945) and there is nothing American about its new creative director Justin O’Shea (a former womenswear buyer who hails from Toowoomba, Australia). So, its interesting and very bold that O’Shea would ask the heavy metal band if they would be the new face of Brioni, a stale brand that he hopes to reinvigorate with a bit of American cool and muscle car masculinity, mixed with Brioni’s lineage of tailored Italian gentlemanliness. Today – Independence Day – also happens to be the same day that O’Shea is showing the first collection under his direction during Paris Couture Week. Brioni has also released the first of a series of short films directed by a London-based filmmaker Danny Sangra. Most of the films star O’Shea as a caricature of himself, which Sangra has written to perfection. The character could be described as exigent, obtuse, out of touch, and self obsessed – everything that you may expect from someone so entrenched in the fashion world. In Brioni’s standout film – starring James, Lars, Kirk and Robert – O’Shea plays a ditz who has no idea who Metallic is. It’s silly and ridiculous, but fun and Sangra is too talented of a filmmaker to not pull it off. We got a chance to ask Sangra about the new Brioni campaign, collaborating with the brand’s new creative director and what the hell it was like to work with Metallica. Click here to read more. 

On To The Next One

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London based artist, filmmaker, and photographer Danny Sangra presents his newest short film - entitled On To The Next One –  a "bite-size" thriller that is a bit on the darkside. Sangra has a particular love for French new wave cinema and Samuri films and has collaborated with the likes of Marc Jacobs and Louis Vuitton. See the film after the jump.

The Kings Collection

Very cool London label Fanny & Jessy just released their fashion film, directed by Danny Sangra,  which premiered at the Canon Cinema as a part of London Fashion Week at Somerset House. "Fanny and Jessy is a womenswear brand that has an underlying sense of androgyny that is more sexed-up than feminine. The brand reflects the duo’s intrinsic rural Somerset upbringing united with London’s experimental and confident youth culture."