Barrel of a Gun

Diane Pernet's A Shaded View on Fashion Film (ASVOFF) Barcelona comes to a close today and the winners have been announced. Barrel of a Gun, by Jason Last, has won the Mobile Fashion Film prize. The film features models Mikhael Ayoub, Christoph Ribbe, & Mikey Wydra in Comme des Garçons. 

ASVOFF Barcelona

Barcelona hosts the first-ever Spanish edition of A Shaded View on Fashion Film (ASVOFF) created by Diane Pernet. A Shaded View on Fashion Film (ASVOFF) is an event that gathers together celebrated personalities from the worlds of fashion, art and cinema. The Barcelona edition will be innovative in launching the world’s first MOBILE FASHION FILM COMPETITION where two prizes will be awarded to the best short films produced on a mobile phone. ASVOFF Barcelona will be held at CaixaForum Barcelona from 24-27, January 2012.

Elisha Smith-Leverock's film "I Want Muscle"

I_Want_Muscle_by Elisha_Smith_Leverock_creature_of_london

Winner of the 4th ASVOFF (A Shade View On Fashion Film) MK2 Grand Prix, 'I Want Muscle,' directed by Elisha Smith-Leverock, is a film that plays with taboo and gender stereotypes. It aims to explore a different kind of female beauty, providing a glimpse into the world of Kizzy Vaines, a female bodybuilder. She is the only British competitor for the Olympia Fitness title in Las Vegas.