Avavav's FW24 Presentation Wants to Thank You For Your Feedback

 
 

The Avavav FW24 runway show serves as a dark satire on what internet hate would look like if put into a physical space. In actuality, it doesn’t look much different than the medieval era when a walk of atonement and the stoning of witches were de rigueur. Only for this presentation, the models are acting symbols of self-respect, maintaining an unbroken expression as the audience throws garbage on them, staining their bodies and clothing. The show represents the energy that has defined the creative director Beate Karlsson’s making of the collection, which means abolishing whatever the world thinks of the young brand. Karlsson often sees her storytelling as cognitive behavioral therapy, and in this case, it’s been about keeping a sole focus on elevating the product and the Avavav look.

According to Karlsson, “While the internet is the future, we think it’s curious that internet-behavior is so primitive. This show puts the hate on the runway as a bizarre experiment, where verbal aggression is translated through vulgar actions.”

Avavav has gained worldwide recognition for its conceptual and humorous ideas, abilities to stir strong emotions and its pioneering silhouettes. Their loud approach and huge exposure has created strong opinions for the brand.

The collection has street influences, but with a goth, feminine punch. Some key looks include hooded button up shirts, styled with medieval, cross-shaped ties and tailored suits. Avavav presents some strong new silhouettes like their “shoulderless” hoodie, that carries a ghost-like appeal. Sculpted caps, resembling the shape of sporty cycling helmets and bottoms merging skirts and pants into an exciting new silhouette. The brand also presents its Avavav x Eastpak capsule collection for the first time during the show. Eastpak’s iconic Pakr is reimagined in a double backpack silhouette, next to “four fingered” mini bags and a multi Pakr bumbag.

The Avavav FW24 runway show is sponsored by Eastpak, Urban Production, MAC Cosmetics, Wella Professionals and Riccardo Grassi Showroom.

Rachel Comey's Pre-Spring 2019 Runway Show @ The Old Bullocks Wilshire Department Store In Los Angeles

In Rachel Comey's daring new pre-spring collection vivid colors, along with delicate, varying textures and proportions abound as she responds to the current moment. A moment emboldened by an undercurrent of resistance and irreverence towards dominant structures long overdue for upheaval. Setting the stage of her runway show at the old Bullocks Wilshire department store where Helen Gurley Brown used to be a secretary and Angela Lansbury was a salesclerk, she takes inspiration from the space by embellishing materials and decorating the silhouettes themselves - layering tulle belts over zebra denim or colorblocked wool trousers. Hand cut and dyed flowers dangle from the ear, sit at the neck or frame the face. A zebra jacquard is used for volume on top and to finish the look in a purposeful wedge sandal. In the spirit of Katherine Hepburn who used to shop here for shoes in the men's department, she has proposed new tuxedos and other alternative ideas for event dressing. Fringe and rhinestone decorate the legs and feathers are used in one gesture at the neck or from the ear, while in other moments the body is stripes.