New York-based band Cults released their new single, “You Know What I Mean,” early this week. Cults is comprised of real-life couple Brian Oblivion and Madeline Follin, two film students in their early twenties who initially started the group “as a joke,” posting a few songs on the internet for their friends’ enjoyment. The duo soon became an internet sensation with their self-released single, “Go Outside,” quickly landing a record deal and gigs with Best Coast and Sleigh Bells.
The few sugary, 60’s-inspired pop tracks they’ve released as of yet balance a certain undefinable innocence and elation with decidedly haunting undertones—think a modernized, lo-fi lovechild of Soft Cell and the Supremes— while their lyrics bring darkness and depth to Follin’s otherwise-joyous soprano. “You Know What I Mean” is the fifth original addition to Cults’ slowly growing repertoire.
Text by Annabel Graham