Two decades after its quiet beginnings in Queens, Telfar turned the streets of New York into a runway and the community into the main event. This was not just a fashion show; it was a reminder that independence, creativity, and cultural impact are what fashion is all about.
Courtesy of Jason Nocito
What began two decades ago in a Queens apartment by a teenage Telfar Clemens has evolved into the largest Black-owned fashion brand in the world, and likely the longest-running genderless brand in history. The brand has charted its own path entirely, remaining 100% independent, without investors and little entanglement with the fashion industry. Yet, with its captivating DNA, Telfar managed to build a loyal following of over three million customers along the way.
Telfar has long stood out as a brand that simply gets it right. It’s visionary, equitable, and deeply in tune with its audience. From the beginning, it gained a loyal community drawn to its commitment to cultural storytelling, accessible pricing, and customer-first values. This integrity helped elevate the iconic “T” bag into one of the most sought-after accessories of the past decade, carried by A-listers and aspirational shoppers alike.
Over the weekend, following a 5 years hiatus, Clemens took to the streets of New York City to make his return to the runway.
Courtesy of Telfar
At the show, the support and love were undeniable. Fans, friends, family, and industry insiders all came crowding to the street behind the Telfar store, fittingly on Juneteenth weekend. Among them were familiar faces like Luar’s Raul Lopez and Solange Knowles, who’s often cited as the one who promoted the brand in its early years. Her sister, Beyoncé echoed that same support in her 2022 Renaisssance album, closing it with a shoutout to the brand: “This Telfar bag imported, Birkins them shit’s in storage,” encapsulating everything the brand is all about.
As always, Telfar did things their own way. Instead of a traditional runway cast, the show featured people directly from the brand’s community. Through a series of open castings at the Telfar store called New Models, anyone could take part. The final lineup was chosen not by insiders but by the public, who voted live during the first episode of New Models, streamed on Telfar’s own platform on June 19. Friends, family, and longtime collaborators all walked the show, making it a true celebration of the people who have shaped the brand.
Telfar’s Spring/Summer 2025 collection was a bold celebration of community and creativity, and every look was met with cheers and applause. It opened with reimagined suiting and shirting, crafted from deconstructed jersey T-shirts that honored the brand’s 20 year history. Loose-fitting jackets, flared trousers, and relaxed silhouettes offered a fresh take on fashion staples; easy streetwear and polished tailoring—echoing the brand’s ability to capture New York’s forward-looking vibe. The collection continued with khaki in tones of beige, black, and camo as a foundation, denim spanning vintage to futuristic rib knit dresses, and logo jelly sandals in various colors, just in time for the minimalist footwear wave.
Courtesy of Jason Nocito
Accessories took center stage as much as the clothing did, proving once more why Telfar changed the way the industry thinks about “it” bags. The debut of the Tie Bag—an evolution of the Telfar shopper as a slouchy hobo tote, available in three colors and one perfect size. Of course, the legendary Shopping Bag was also present in spirit, reminding everyone just how Telfar became the brand known as Bushwick Birkin. Together, these pieces underscored Telfar’s core message that quality design and cultural resonance need not break the bank.
Twenty years in, Telfar has proven that good things are worth the wait. The fashion industry constantly demands speed and instant reinvention, often leaving creatives forced to accumulate. But Telfar Clemens has built an empire that allows him to listen to a slower, more authentic rhythm, and he understands the value of risk in fashion. After 20 years, Clemens is still winning the game, with rules he made himself.