...Video for Pure X's "Easy," the first in a series from Pleasure that visually explore the record's themes of pain/pleasure and agony/ecstasy. In collaboration with director Malcom Elijah the band works with images of numbness and the pleasure of control. These images, in the context of a traditional music video, reflect bleak lyrics in the context of a semi-traditional bright-sounding pop song. Director: Malcolm Elijah.
