In the heart of SoHo, The Travel Agency’s newest store redefines what a cannabis retail space can be. Designed in collaboration with Leong Leong Architecture and Big Heavy Studios, the space blurs the line between gallery, lounge, and retail environment. Rather than presenting cannabis as a commodity, the store frames it as part of a larger cultural and aesthetic conversation—one rooted in art, design, and community.
Upon entry, visitors are welcomed into sculptural interiors that emphasize materiality and form. Curved walls, reflective surfaces, and fluid architectural gestures create a sense of movement, encouraging exploration and discovery. This atmosphere is further amplified by a kinetic installation from BREAKFAST, the New York-based studio known for merging technology, art, and motion. Their piece transforms the space into something alive—responsive, shifting, and dynamic—reminding guests that retail can also be experiential.
At the core of the store’s concept is the launch of the world’s first international Bong Gallery, a curated collection of glassworks that treat smoking devices as objects of artistry. From experimental designs to collectible pieces, the gallery challenges stigmas and elevates functional objects into the realm of fine art. This nod to craft and creativity underscores The Travel Agency’s mission: to foster a new cultural language around cannabis that goes beyond consumption and engages with design, history, and innovation.
By merging high design with interactive art and curatorial vision, The Travel Agency’s SoHo store sets a new precedent for cannabis retail. It is less a shop and more an immersive cultural destination—an environment where cannabis is positioned alongside architecture, technology, and global artistry. Here, purchasing becomes secondary to experiencing, and the future of cannabis culture is rendered not only visible, but tangible.