The work of Barbara Kruger—bold, trenchant and unmistakable—has made an indelible mark not only on contemporary art of the last four decades, but also more broadly on everyday visual culture. She developed her concise, forthright aesthetic in the early 1980s, and since then has deployed it across myriad forms, from small-scale tactile objects to monumental public facades. Monika Sprüth and Philomene Magers present this exhibition of new and historical works by Kruger at the Los Angeles gallery timed with her major exhibition, Thinking of You. I Mean Me. I Mean You., on view across Wilshire Boulevard at the Los Angeles County Museum of Art (March 20–July 17, 2022).
As visitors enter the gallery, they first encounter Kruger's large-scale triptych, Untitled (Never Perfect Enough) (2020). The format of the appropriated image, in tandem with the added text, recalls the practice of phrenology, a nineteenth-century pseudoscience in which the shape and size of people's heads was thought to determine their character and mental abilities—and often used historically to argue for white supremacy and class distinctions. Kruger's triptych updates this urge to divide, categorize and control, situating these long-standing human pursuits squarely in the present while simultaneously picturing the connections between "beauty" and the punishing regimens that accompany it.
A group of twenty collages from the 1980s, related to some of Kruger's early and best-known works, completes the exhibition. The artist refers to these objects as "paste-ups," the term for cut-and-paste mockups used in the field of graphic design, which reflects Kruger's time as an editorial designer for Mademoiselle magazine and her work designing book jackets and picture editing in the late 1960s and 1970s.
Displayed together, Untitled (Never Perfect Enough) and Kruger's collages span the artist's career both temporally and conceptually. They offer compelling insights into her process and practice, and they illustrate the many ways in which her work has infiltrated our understanding of mass media and the power structures that control and manipulate contemporary culture.
Barbara Kruger is on view now through July 16 at Sprüth Magers, 5900 Wilshire Boulevard, Los Angeles.
