Grounders Premier Hypnotically Rotoscoped Music Video for Their Track "Secret Friend"

"Secret Friend," the opening track on Grounders' debut self-titled LP, is a nostalgic and vibrant pop song with a psychedelic glisten. So it's only fitting that its music video, animated by band member Daniel Busheikin, is equally colorful and kaleidoscopic. The visuals were digitally rotoscoped - an antiquated animation technique that involves tracing and painting over live-action footage, frame-by-frame. The music video captures familiar movements and moments through thousands of individually-made frames, presenting a hallucinatory mirror of our daily life.