One of only two films made by Ed Ruscha over his dynamic artistic career, Premium is a filmic translation of 1969's Crackers, one in an influential series of conceptual photography books created by Ruscha in the 1960s and 70s. Both the book and the film are based on the short story "How to Derive the Maximum Enjoyment from Crackers" written by Mason Williams, a musician and comedic writer for the Smothers Brothers, and a childhood friend of Ruscha's. Featuring perhaps one of the greatest appearances by salad in art history, Premium stars fellow L.A. art icon Larry Bell on a hilarious and absurd late-night adventure. Ruscha's film is an exploration of storytelling and the conventional narrative codes of Hollywood, featuring his signature deadpan humor and keen translation of the contemporary American condition. See Premium this week, March 3rd, 6pm, at Hauser Wirth New York on the occasion of the exhibition 'Larry Bell: From the ‘60s’ RSVP to bell@hauserwirth.com or call +1 212 794 4970