Metallica is a quintessential American band. However, there is nothing American about Brioni (an Italian menswear brand founded in Rome in 1945) and there is nothing American about its new creative director Justin O’Shea (a former womenswear buyer who hails from Toowoomba, Australia). So, its interesting and very bold that O’Shea would ask the heavy metal band if they would be the new face of Brioni, a stale brand that he hopes to reinvigorate with a bit of American cool and muscle car masculinity, mixed with Brioni’s lineage of tailored Italian gentlemanliness. Today – Independence Day – also happens to be the same day that O’Shea is showing the first collection under his direction during Paris Couture Week. Brioni has also released the first of a series of short films directed by a London-based filmmaker Danny Sangra. Most of the films star O’Shea as a caricature of himself, which Sangra has written to perfection. The character could be described as exigent, obtuse, out of touch, and self obsessed – everything that you may expect from someone so entrenched in the fashion world. In Brioni’s standout film – starring James, Lars, Kirk and Robert – O’Shea plays a ditz who has no idea who Metallic is. It’s silly and ridiculous, but fun and Sangra is too talented of a filmmaker to not pull it off. We got a chance to ask Sangra about the new Brioni campaign, collaborating with the brand’s new creative director and what the hell it was like to work with Metallica. Click here to read more.
Read About Our Adventure With Legendary Filmmaker and Spiritual Mystic Alejandro Jodorowsky at His Apartment in Paris →
"I don´t think with ideas, but with my testicles. I don´t search, I ejaculate." This is just one of the many gems offered by legendary filmmaker and spiritual mystic Alejandro Jodorowsky in Adarsha Benjamin's interview with the famous auteur. On the occasion of the release of his new epic book, entitled Where The Bird Sings Best, we have dug this story and interview out of the archives. Originally published in Autre Issue 2, Adarsha Benjamin tells her story of running, jet lagged through the rainy streets of Paris to find Jodorowsky's apartment. Click here to read the full story and interview.