Watch The Premiere Of "I Love Mexico City" A New Short Fashion Film From AllSaints

In the latest of its global creative initiatives, AllSaints has chosen to explore and celebrate Mexico City. The resulting short film, entitled ‘I México City’ champions the people and spirit of the city, focusing on the ways that local individuals use their personal style, identity and environment to put a unique stamp on AllSaints’ collections. Wil Beedle, AllSaints Creative Director: “Over seven days in March, we set ourselves the task of exploring Mexico City to find a diverse range of kindred spirits, who we feel express the values and attitude of AllSaints. Having photographed and filmed them in and around their own homes, streets and neighborhoods, we immediately shared the resulting imagery in a huge installation that became the backdrop for a local party we held in their honor. Just like the city itself, the week spent filming ‘I México City’ was chaotic and unpredictable, and more inspiring than most conventional ‘fashion-week’ experiences we’re ever likely to have.”