In the latest of its global creative initiatives, AllSaints has chosen to explore and celebrate Mexico City. The resulting short film, entitled ‘I México City’ champions the people and spirit of the city, focusing on the ways that local individuals use their personal style, identity and environment to put a unique stamp on AllSaints’ collections. Wil Beedle, AllSaints Creative Director: “Over seven days in March, we set ourselves the task of exploring Mexico City to find a diverse range of kindred spirits, who we feel express the values and attitude of AllSaints. Having photographed and filmed them in and around their own homes, streets and neighborhoods, we immediately shared the resulting imagery in a huge installation that became the backdrop for a local party we held in their honor. Just like the city itself, the week spent filming ‘I México City’ was chaotic and unpredictable, and more inspiring than most conventional ‘fashion-week’ experiences we’re ever likely to have.”
Maya Thurman-Hawke Stars In "Far From Here" AllSaints' Spring Summer 2017 Campaign Shot In Woodstock
UK-based AllSaints has decided to eschew the hype of New York Fashion week and escape to Woodstock to shoot their Spring Summer 2017 campaign. The resultant fashion film, entitled Far From Here, provides a breakout role for Maya Thurman-Hawke – yes, daughter of Uma and Ethan. AllSaints' new collection is an ode to endless summers and carries on in their tradition of sartorial rebellion. Creative director Wil Beedle says, “The collection itself is as much about escapism as the film we made with Maya. The starting point was about escaping the city in search of nature – exploring and contemporizing pastoral textures such as dentelle and broderie anglaise. But before long, the collection had also taken us from the countryside into the youthful innocence of the stars and outer space.” The film also features a piece of music by the great Cherokee folk singer Karen Dalton - recorded at the iconic Bearsville Studios, near Woodstock, in 1971. See more from the collection here.