For its Spring 2021 campaign, Carhartt WIP has worked with artist and designer Clay Arlington, creating a series of images that reference the artist’s past body of work, as well as the brand’s own cultural rooting. Fire extinguishers, floral motifs, and basketballs — in this case, one created by Spalding for Carhartt WIP S/S21 collection — all draw from Arlington’s signature aesthetic, and are combined with text-based works that offer a knowing interpretation of the brand’s DNA.
To mark the campaign, Carhartt WIP has released two t-shirts featuring these works combined with other text-based components. Each t-shirt will also come with a limited edition posterzine.
One image features artist and model Ivy Johnson, her back turned to the camera while wearing a white hoodie, with the words “it’s just work” scrawled on tape across the bottom.