New Portraits by Richard Prince
In 1984 I took some portraits.
The way I did it was different. The way had nothing to do with the tradition of portraiture.
If you wanted me to do your portrait, you would give me at least five photographs that had already been taken of yourself, that were in your possession (you owned them, they were yours), and more importantly . . . you were already happy with.
You give me the five you liked and I would pick the one I liked. I would rephotograph the one I liked and that would be your portrait. Simple. Direct. To the point . . .
Foolproof.
I started off doing friends. Peter Nadin. Anne Kennedy. Jeff Koons. Cookie Mueller. Gary Indiana. Colin de Land.
They didn’t have to sit for their portrait. They didn’t have to make an appointment and come over and sit in front of some cyclone or in front of a neutral background or on an artist’s stool. They didn’t have to show up at all. And they wouldn’t be disappointed with the result. How could they? It wasn’t like they were giving me photos of themselves that were embarrassing.
Social Science Fiction.
Another advantage was the “time line.” If you were in your sixties and you gave me a photograph that had been taken thirty years earlier, and that’s the one I chose, your portrait ended up in a kind of time machine. I couldn’t go forward, but I could go backward. Vanity. Most of the people I did liked the younger version of themselves. So the future didn’t really matter. Half of H. G. Wells was better than no half at all.
Who knew?
After friends, I did people I didn’t know.
I had access to Warner Bros. Records and their publicity files. The files were filled with 8 x 10 glossies of recording stars that they had under contract. How I had access is beside the point. It was a long time ago. Let’s just say an A&R guy gave me access, “permission.”
I spent time in their LA headquarters, Burbank, and went thru the metal cabinets and took the “publicities” I wanted, took them home, put them in front of my camera, and made a new photograph. The first one I did was Dee Dee Ramone.
I did Tina Weymouth, Tom Verlaine, Jonathan Richman, Laurie Anderson. I did the two girls from the B-52s.
Not knowing these people, having never met them, or talked to them, but still being able to do their portrait, excited me. Satisfaction. I spent weeks in the basement of Warner Bros. I thought I had an advantage. My method, if you could call it that, was far more flexible than the regular way portraits were taken. I didn’t need a studio. A darkroom. A receptionist. A calendar. Makeup. Stylists. I didn’t have to deal with agents or the “personality,” good or bad, of the sitter. My overhead was minimal and I could do the portrait all by myself.
By myself. That was the best.
Why I Go To The Movies Alone.
At first I thought this could be a business.
Up till then none of the art that I was making sold . . . or sold enough to make a living. I had just quit my job at Time Life the year before and was trying to make a go of it living near Venice Beach in LA . . . sharing a house with three roommates and living off the occasional sales that Hudson, my friend from Chicago, would make selling my “cartoon” drawings.
This idea of a “portrait business” made sense to me. Who wouldn’t want their portrait done this way?
I continued to do friends. Paula Greif. Dike Blair. Myer Viceman. I did everybody’s portrait for Wild History, a book that I put together for Tanam Press of downtown writing. The author’s portrait accompanied their contribution. Wharton Tiers. Spalding Gray. Tina L’Hotsky.
By the end of ’84 it was over.
I’m not sure if it was the lack of interest in me, or others. (My energy evaporated.) Maybe it was the inability to convince people to commit to a commission. It was a good idea, but after doing about forty of them, I put them in a drawer and moved on. Bored? Restless? I don’t know. Let’s just say it didn’t take off.
Leave it at that.
My cartoon drawings turned into jokes and the jokes started taking up everything. In the end, I think most people would rather have their portrait done by Robert Mapplethorpe.
Thirty years. Time passes.
The social network.
I looked over my daughter’s shoulder and saw that she was scrolling thru pictures on her phone. I asked her what she was looking at. “It’s my Tumblr.” “What’s a tumbler,” I asked.
That was . . . four years ago?
About three years ago I bought an iPhone. Someone had shown me the photographs you could take with the phone. I had given up taking pictures after they got rid of color slide film. I tried digital, but couldn’t make the adjustment. I never liked carrying a camera and was pretty much inkjetting and painting anyway . . . so the idea of using a big boxy camera with all its new whistles and bows wasn’t for me.
Enter the sandman.
The iPhone was just what I needed. I couldn’t believe how easy it was to point and shoot. You didn’t have to focus. You didn’t have to load film. You didn’t have to ASA. You didn’t have to set a speed. The clarity . . .
I could see for miles.
The photos you took were stored in the phone. And when you wanted to see them, they appeared on a grid. The best part, you could send a photo immediately to a friend, to an e-mail, to a printer . . . or, you could organize your photos, like my daughter had, and post them publicly or privately.
When worlds collide.
I asked my daughter more about Tumblr. Are those your photos? Where did you get that one? Did you need permission? How did you get that kind of crop? You can delete them? Really? What about these “followers.” Who are they? Are they people you know? What if you don’t want to share? How many of your friends have Tumblrs?
What’s yours is mine.
My daughter’s “grid” on Tumblr reminded me of my Gangs I did back in ’85 . . . where I organized a set of nine images on a single piece of photo paper and blew the paper up to 86 x 48. The gangs were a way to deal with marginal or subsets of lifestyles that I needed to see on a wall but not a whole wall. Each gang was its own exhibition. Girlfriends, Heavy Metal Bands, Giant Waves, Bigfoot Trucks, Sex, War, Cartoons, Lyrics . . . were all rephotographed with slide film, and when the slides returned, they were “deejayed” and moved around on a custom-made light box until the best nine made the cut. The “cut” was then taped together (the edges of the slide mounts were pushed up against each other and scotch-taped), the nine taped slides were sent to a lab where an 8 x 10 internegative was made, and from the internegative the final photo was blown up. I’ve probably lost you. Technical stuff . . . application and technique. Sometimes it’s better to leave the “background” out of it. Better to “take it for granted.” Why should I care how a photograph is made?
Only sometimes.
How was it called back then? Sampling?
Primitive now, but back then . . . a 50-inch photo drum was few and far between. The paper was 50 inches wide and came in a huge roll. If you wanted to, you could take a roll and roll it down the street, roll it down the sidewalk, roll it all the way down the West Side Highway.
Shakespeare’s in the alley?
No. Philip Roth is in the alley.
Joan Didion is in the alley.
Don DeLillo is in the alley.
What’s up pussycat?
There’s a lot of cats on Instagram. Food too.
And there’s tons of photos of people who take photographs of themselves. (Yes, I know the word.)
On the gram. I was just asked why I like Instagram. I said, “Because there’s rules. And if you break the rules, you get kicked off.”
I got to Instagram thru Twitter.
Twitter first.
I’m not sure when I first started tweeting, but I liked trying to fit a whole story into 140 characters.
I call it Birdtalk.
I used to Bird in the early ’90s for Purple magazine and birded in my first catalogue for Barbara Gladstone in ’87.
Short sentences that were funny, sweet, dumb, profound, absurd, stupid, jokey, Finnegans Wake meets MAD magazine meets ad copy for Calvin Klein. Think Dylan’s Tarantula. Then think some more and think Kathy Acker’s Tarantula.
Or, don’t think at all. I know I don’t.
Sometimes.
Sometimes I write down the first sentence that starts off my favorite novel.
Relative. I’m not much of a theory guy. But sometimes I think there was a reason why Einstein was a technical assistant in the Swiss patent office.
Let me fill your cup.
Twitter accepts photos, but is mainly text based. I like to combine the two and tweet both photo and text.
I called the photo/texts tweets I was posting . . . “The Family.”
I posted photos of my extended family . . . mother, brother, sister, nieces, cousins, uncles, aunts, in-laws, stepchildren, boy- and girlfriends. I would caption the photos with a short description of who, what, why . . . measuring my words so that they fit into the guidelines of the platform.
After posting the photo/text, I sent the information to my printer and ink jetted an 11 x 14 print of the marriage. I made thirty-eight “Family” tweets.
Distribution.
I placed each Family tweet in a plastic sleeve and pushpinned the sleeve to the wall. The wall was at Karma. I put all thirty-eight up. Salon style. It was Saturday. The doors opened at 12 pm. By 12:15 pm all thirty-seven were gone. One to a customer. I kept the one that had my father, mother, and sister in it. (My father and mother were naked, and my sister was sitting in between. My family wasn’t like yours. Hobnob doesn’t begin to describe them.) I sold the “family tweets” for $12 each. First come, first serve.
Well, well, well . . .
In ma ma ma my wheeeeeeeel house.
I used to stutter. By the ninth grade, the sparkle was in my eye. It got so bad, the impediment turned me into a clam. I slept all day, every day. I wouldn’t get up until Sunday. I waited for Bonanza to come on the TV. I loved the cowboy father and his three sons.
Two summers ago, my niece was working for me out on Long Island and she showed me how to screen save. I didn’t know about the option. What other options don’t I know about?
Screen Save.
This might be one of the best applications in an apparatus that I’ve ever encountered. All time. Hall of fame. First place. Just what I need. MORE photographs.
Pressing the two buttons on the phone and hearing the device grind its gears to make an exposure made me nervous. What did Harry Lime say in the movie The Third Man? “In three centuries of civilization what have the Swiss contributed to culture? The cuckoo clock.”
Hey kids . . . what time is it?
Now I have a theory.
I was beside myself.
Congratulations.
This past spring, and half the summer, the iPhone became my studio. I signed up for Instagram. I pushed things aside. I made room. It was easy. I ignored Tumblr, and Facebook had never interested me. But Instagram . . .
I started off being RichardPrince4.
I quickly recognized the device was a way to get the lead out. If Twitter was editorial . . . then Instagram was advertising.
A gazillion people.
Besides cats, dogs, and food, people put out photos of themselves and their friends all the time, every day, and, yes, some people put themselves out twice on Mondays. I started “following” people I knew, people I didn’t know, and people who knew each other. It was innocent. I was on the phone talking to Jessica Hart and had just looked at her “gram” feed before picking up the phone. I asked about a picture she posted of herself standing in front of a fireplace wearing what looked to be ski clothes and big fur boots. The post was in black and white, head to toe, full figure, and behind her, above the mantle, there was a portrait of Brigitte Bardot. I told her someone should make a portrait out of this photo. She said, “Why don’t you?”
Come to think of it.
I’m not sure if she knew about my Family Tweets. She might have. I think we even talked about them after she came to my studio for a visit. After I got off the phone, I thought about her suggestion: “Why don’t you?”
I went back to her feed and screen saved her “winter” photo. I sent the save to my computer, pressed “empty subject,” pressed “actual size,” and waited for it to appear in a doc, checked the margins and crop, clicked on the doc, and sent it to my printer. My inkjet printer printed out an 11 x 14 inch photo on paper . . . I took the photo out of the tray and put it on my desk.
Looking at Jessica’s feed reminded me of 1984. Except this time I had more than five photos to choose from. I went back to her feed a second time. I scrolled thru maybe a hundred photos she had posted and looked at all the ones that included her. The one in front of the fireplace was still the best.
Walk on.
Jessica had tons of followers. Thousands. And a lot of them had “commented” on what she posted. I read all the comments that had been posted under her fireplace photo. There was one comment I wish I could have gotten in my original screen save. When you screen save an Instagram image, you can get maybe three, four comments in the save if you include the person’s “profile” icon that appears on the upper left of the page. I decided early on I wanted the person’s icon to be part of the save. But what else could I save?
I went back to my desk and kept staring at the printout of Jessica. What do I do now?
I didn’t want to paint it.
I didn’t want to mark it.
I didn’t want to add a sticker.
Whatever I did, I wanted it to happen INSIDE and before the save. I wanted my contribution to be part of the “gram.” I didn’t want to do anything physical to the photograph after it was printed.
Five cents.
I went back to the comment.
I commented on Jessica’s photo in front of the fireplace, but my comment was one of hundreds and showed up outside, way down at the bottom . . . out of the frame.
If I wanted my comment to show up near her picture . . . how?
I got lucky.