Ric Heitzman: A Pee-wee's Playhouse Production Designer on Art, Animation, and Finding the Humor in Anything


text by Karly Quadros
portrait by Joshua White

“Guess who’s at the door, Pee-wee!”

Anyone who was a kid in the late-80s (or a lover of camp, kitsch, and tactile production design in any subsequent decade) knows the phrase well. Emanating from a jolly windowpane, it signaled the entrance of any number of zany characters: a rhinestone cowboy with an animated lasso, a bobbleheaded salesman, a 1950s beehive towering to the ceiling. Every Saturday morning at 10 a.m., the cast and characters of Pee-wee’s Playhouse pogo-sticked around a mid-century, candy-colored dream home, stuffed to the brim with puppets, papier mache, and wallpaper only the 80s could produce. Pee-wee Herman – the impish avatar of host and comedian Paul Reubens who is the center of a new two-part documentary, Pee-Wee As Himself, airing on May 23 – was the clear heart of the show, but it was the world of Pee-wee’s Playhouse that had kids wishing they could live inside their own surrealist bungalow.

Artist Ric Heitzman worked on Pee-wee’s Playhouse as a production designer, puppeteer, and voice actor for characters like Mr. Window, Cool Cat, and the Salesman. Even after the show ended in 1991, Heitzman’s art is packed with a boundless gestural joy and cast of characters straight from Sunday morning cartoons. Working across comics, cartoons, and commercial animation, Heitzman’s Escher-like paintings have a technicolor psychedelia to them, packed densely with explosions of color, hatching, and characters romping their way through their worlds.

Heitzman’s new show, Squiggly Dee, is on display until June 9 at Face Guts, a storefront gallery project from artist and former animator Tim Biskup, in collaboration with White Box LA. The two artists got together to discuss Pee-wee’s Playhouse, recurring dreams, and finding the humor in anything.

TIM BISKUP: What’s your favorite animal to draw?

RIC HEITZMAN: I draw a lot of insectoid characters. The first thing that came to my mind is Triceratops because that’s the animal I like the most, but I don’t draw it very often. I think about it a lot. Everything I draw is a mashup. I noticed I draw a lot of things that look like donkey-giraffe compilations. There’s a lot of insectoid things like centipedes and millipedes, things that look like human heads and insect bodies. That’s been in my head for a long time. It’s probably from playing with bugs as a kid. Kept everything in boxes with wax paper over them.

BISKUP: Of all the Pee-wee’s Playhouse characters, which one was the most like you?

HEITZMAN: Mr. Window. Mr. Window is the most open. Mr. Window [dips into the character’s cadence] is also just my voice. ‘Hey, Peewee, guess who’s at the door!’ That’s basically all I said. ‘It’s the King of Cartoons!’ I liked the character of the window. I liked it because it was really happy. All those characters were happy, but that particular character was big and happy. Plus, I designed it.

BISKUP: Was there one that you didn’t like?

HEITZMAN: No. There was nothing on that show I didn’t like. Even the characters that other people didn’t like, I liked. To me, it was like a sandwich. If you take away something, you don’t know what else would be there anyway. We were recently together as a group, and George McGrath, the writer, said he never liked the salesman character because the exaggerated size of his head always bugged him. But it functioned in the narrative as this irritating thing. It bothered him – it was supposed to bother everybody. That’s the point. 

BISKUP: You’ve told me so many great stories about famous people that you’ve just randomly run into: your James Brown story, the Belushi and Akroyd story is incredible, the Dolly Parton story.

HEITZMAN: I was just in the right place at the right time. A lot of people came to [Pee-wee’s Playhouse]. I met a lot of people, not necessarily through Paul [Reubens], but through my associations with Paul when that show was on.

BISKUP: Can you tell me a random one that you haven’t told me yet? Have you met Liza Minelli?

HEITZMAN: No, I haven’t met Liza Minelli. I did go to a drag show when I first moved to LA and there was a really great Liza Minelli imitator.

BISKUP: Cher?

HEITZMAN: Oh yes, I’ve met Cher. She came to the Playhouse. She was on the Christmas show. That was amazing to meet her because she was really sweet.I don’t know how old she was, but she looked amazing. When people came on that show, either they were fascinated by it, because it was like being in Candyland, everybody walking around with their mouths open, or they were terrified.

She was one that was absolutely terrified. Paul introduced her to us before we did the shot. She admitted to us she was nervous because she always did stuff for adults and she didn’t know how to do this. Paul was like, “Don’t worry about it. Just play it the way you play it. Don’t worry about who it’s for.” It was just funny to see someone who does these giant stage shows and performs all over the world, and they come on set and they’re insecure about it. You wouldn’t think somebody that big would be that vulnerable.

BISKUP: The way that you’re talking about it gives me a great picture of what it was like to work there and the amount of vulnerability it created in people whether they were feeling joy or fear.

HEITZMAN: Most people felt joy. That’s the thing that I can say that I’m proudest of about that show. You were able to convey a pure sense of joy. You do that too. Your stuff has joy in it. To me, that’s the best thing in the world. It’s harder to be funny than it is to be serious.

BISKUP: It’s vulnerable.

HEITZMAN: Comedy has tragedy in it, but it still has to be funny. 

That show afforded us, at least afforded me, a view into this world that I never expected to have. I didn’t come out here to do that. I always just wanted to be an artist. In fact, when we first got an Emmy, I was like, “What is that?” I always heard that term, but I was like, “What is an Emmy really?” I remember when they said, “You won an Emmy,” I was like, “This is great, but could I get a show somewhere? Show my art?” 

That’s what I wanted. In other words, if you’re not going for this stuff, you look at it slightly differently. It was a window into a world that I never thought I’d ever have a window into. I was always like, [ silly voice] “Golly!”

BISKUP: [similar silly voice] “Look at all this cool stuff!”

HEITZMAN: Some of it was cool, but also the personalities! Like you said, I have stories. I literally have seen every kind of behavior on set that could ever happen: tantrums, people punching walls, people throwing themselves down in the middle of a scene crying. It’s a place where people feel comfortable just going to pieces. I’m not talking about people in front of the camera. I’m talking about the director, the costumer, the lighting person, somebody falling out of the rafters, the wardrobe catching on fire. You just go, this is Hollywood, man. This is wild. This is uncharted territory. Something can happen at any minute. I know workplaces can be like that. It’s emotional craziness but also technical craziness, and sometimes it’s both at the same time. People’s emotions are really raw in live action shooting. That’s the great thing about animation. You’re gonna see it through very slowly. 

BISKUP: It’s gonna develop over a long period of time, and you’re gonna be alone.

HEITZMAN: You’re never gonna be patient enough.

BISKUP: When you’re talking to somebody, do you see the cartoon version of them?

HEITZMAN: I see a humorous version of what’s going on very often. It’s exaggerated. I almost see a punchline before it’s coming. Someone can be telling a poignant story, and I don’t mean to make fun of them, but you get ahead of them and you think, is this gonna be a joke? But there’s no joke. But in your mind you imagine the joke.

BISKUP: Do you think about how you would draw them?

HEITZMAN: Now that I’m a seasoned artist, I could translate that at any time. I’m not as ambitious as I used to be because otherwise I get frustrated because some of this stuff passes in a moment. It’s really only at that moment, and it makes me happy. 

The characters get exaggerated, almost like Hee-Haw or some other TV show like Monty Python. It’s the kind of stuff I’ve always been drawn to. Everything just gets exaggerated in my head. I find it very humorous and it puts me in a good mood and happy. It’s a state of mind that I’m in most of the time.

BISKUP: I actively look for funny things that people say. I have a tendency to share my interpretation of what somebody said that was obviously not what they meant to say. I have a way of picking language apart and thinking of different ways to think about something that somebody said that makes it funnier. Does that ever make you feel crazy?

HEITZMAN: I think it's an inner world. I thought about that for a long time because even from an early age it makes you more isolated, developing another world or being able to look at your subconscious. I would say a lot of people are not in touch with their subconscious. Maybe I’m not using the right term.  

I have lots of examples of being somewhere – especially when I was dating women, and even with Lorainne, my wife – and I’ll be sitting somewhere with a really big smile on my face, and she says, “Why are you smiling like that?” And I’m honest. I’ll say, “If you could see what I’m seeing in my head right now, you’d be very happy too.” 

I have a really rich inner world. I could close my eyes right now and just start imaging stuff, and it’s always really entertaining to me, even when it’s dark, just because it’s cool looking [laughs]. You get caught up in your own imagination. That’s what an artist does.

BISKUP: I felt like I was crazy when I was younger, but now…

HEITZMAN: When did you start feeling like that, I wonder?

BISKUP: I was not doing well in school, and my mom was trying to figure out why and she took me to some doctors to get tested. They told her, “He’s really smart!” The translation I made in my head is, Okay, I’m really smart, but I’m not doing well in school, so I must be crazy. I just sat with that idea in my head for most of my life. I explained everything based on that.

HEITZMAN: But you weren’t scared of yourself, were you?

BISKUP: I think this is why I avoided drugs. The one time I smoked weed, it was really existentially terrifying. All the big fears that I didn’t even realize I had came out, and it was just like, Oh God, I cannot do this. I cannot let that stuff out of the bag. I always felt like there was this stockpile of craziness inside of me that I just had to keep a lid on.

HEITZMAN: When were you first conscious of this?

BISKUP: I had terrible nightmares when I was a kid, so I was scared to go to sleep.

HEITZMAN: Were they recurring nightmares?

BISKUP: I don’t think they were recurring until my thirties. Then I started having them, and they helped me get out of a career that I was troubled by and start actually making paintings. 

HEITZMAN: Have they gone away?

BISKUP: Yeah. When I was working in animation, I kept having these dreams that there was a portal inside my house, and on the other side of this portal, there was a whole universe of these characters and it was my responsibility to help these characters escape.

HEITZMAN: That’s a good responsibility. Unless they were characters of ill repute.

BISKUP: No, they were defenseless little guys. And my house was a machine that would help them get into my dimension. Eventually I stopped working in animation and started making paintings and selling them in galleries. And all of those dreams went away.  I had a friend who was having dinner at our house one night and she said, “Those were your paintings. Those were the characters from your paintings.” You got something like that?

HEITZMAN: Oh yeah. Going through the entertainment industry, it’s just a different approach to creativity because it’s creativity on demand, and that’s very different from creativity when you’re just sitting around daydreaming. When I was in the industry, most of what I was doing in my dreams was trying to figure out the jobs that were ahead of me. If I had a storyboard or something, all I could do in my dream was turn it over and over again.

But I had a recurring nightmare when I was really young that went away about the time I was a graduate student in college. A Tyrannosaurus was always coming at me, and I was always running into a room where my mother was. Her back was to me so I never saw her face, then I looked out the window, and it wasn’t the Tyrannosaurus but a tornado coming, and that’s when I woke up.

BISKUP: So the dinosaur wasn’t as scary as the tornado.

HEITZMAN: Yeah, because a tornado was something that would happen in my real life.

BISKUP: It makes me think of the storm drawing from your last show here. You told me some kind of emotional stuff that was wrapped up in that.

HEITZMAN: Most of my drawings address the humor that I feel most of the time. At least, I hope most of those drawings exude a certain humor that’s chaotic and spastic. But sometimes when I’m frustrated, usually about something in my life, some situation that I can’t really do anything about – I can’t spend the money, I can’t fix this, I don’t know the answer, damned if you do, damned if you don’t – I’m just trying to struggle through something. I don’t know what the answer’s going to be so I just try to put it into the drawing, and those drawings tend to be pretty dark, just because of the nature of indecision and lack of control.

There’s a bunch of these drawings that I wouldn’t show anybody. They’re just messed up.  Some of ‘em I painted over. It’s a side of you that you’re not proud of, so you’re not sure how people would interpret seeing them.

BISKUP: Do you think they show clearly that emotional intensity that you’re not comfortable with? Would I see that if I looked at it?

HEITZMAN: I don’t know. I just know how it resonates with me when I look at it. It’s okay. I captured that and put it in the bottle. But I don’t want it out of the bottle.

BISKUP: I have those too.

There’s pieces that I have that I’ve shown that may be dealing with really intense things that I don’t want to talk to people about necessarily, but nobody’s going to get that from looking at it because there’s an abstraction that kind of takes it away. But the energy that it transmits is still really powerful.

HEITZMAN: I tend to just put those things away and go on to something else. The one that you saw, it’s not that I like that one particular drawing and I didn’t like the other drawings. It’s just there’s something revealing, something when I see it that irritates me. It doesn’t make me go, “I want to show that to people.” There’s a lot of stuff in portfolios: it’s the evil portfolio.

BISKUP: Would you show me?

HEITZMAN: Maybe. I’ve shown very few people that just because it really is stuff I should get rid of. There’s also stuff that’s just not politically correct from a long time ago that I’m ashamed of. I’ve destroyed a lot of that. I don’t know why I haven’t destroyed the rest because it really needs to be.

BISKUP: It’s interesting because listening to that new Robert Crumb biography, he talks about flushing his work down the toilet for years. When he finally unleashed those things on the world, that’s when he really achieved fame and fortune.

HEITZMAN: I think that I’d be flogged. I think about that portfolio that I’m talking about, and the reason I haven’t thrown away some of that stuff is because I rendered it very well. It’s an evil thought, but I rendered it really well.

It’s funny because, especially when I had commercial artwork to do, the illustrated kind of design, I clenched a lot. I was really good at the beginning about starting with really loose drawings, but then when I had to formalize it I got really tight. I didn’t like where it went.

It affected my sleep. It affected a bunch of stuff about me. But people don’t know the difference. They say, “It looks great!” and you’re like, “God, it really kills me.” With commercial work, I felt it in my shoulders. My wife, she’s the most honest person. She’d just look over my shoulder and go, “Why did you tighten up?” She knows. After a little stretch, when I got out of [commercial work] and started doing animation, she’d say, “I’m so glad you don’t do that anymore because you don’t tighten up like you used to.” In animation, you don’t have time to tighten up. I was doing storyboards as fast as I could possibly draw them. I didn’t have time to think, This has got to be perfect.

BISKUP: I know some really good storyboard people who draw terribly, but their ideas are so good.

HEITZMAN: You know, I was freaking out when I first got into it. I never thought I was very good at it. When you turn it into a client for the very first time and you’re like, “Are they gonna understand this? Is this gonna make any sense?”

BISKUP: I talked to John Kricfalusi once about storyboarding. I was a background painter at the time. And you know what he said to me? He asked, “How old are you?” And I said, “I’m thirty.” He goes, “Don’t you think it’s a little late to be learning how to draw?”

HEITZMAN: [laughs] Wow. That’s supportive.

BISKUP: He loves to do that. He’s a challenger, man. Let me just say, I never did storyboards. That was me trying to get into storyboards, and that’s what he said. Thanks, John.

HEITZMAN: When I started doing storyboards, which was in Chicago, I realized fairly early on, you might be able to imagine the scenes, but you’re around a lot of people who can’t. In other words, they’re relying on you. 

Now, translating those drawings and being able to make it look like what they want it to look like? They don’t know what they want it to look like, but they know they don’t want it to look like R. Crumb or some funny animal comic. I had a really hard time drawing serious storyboards for serious things. They always looked rubbery. I couldn’t un-exaggerate. 

BISKUP: That is the inherent problem with animation: you’re working with people above you who are essentially going to tell you to make it less good.

HEITZMAN: You start out with a great idea, and you end up with one that’s just been cut to pieces. That’s the way most animation in America is. They say things like, “We have an artist-centric studio,” because they think that’s what they want to have. People love to rag on producers, and I can honestly say that there are producers to be ragged on, lots of ‘em. But I’ve also found producers who were really smart and who really believed in art and were just as good about managing people. But it’s few and far between. There are a lot of stupid people who ask you to do stupid things for stupid reasons.

It’s a hard business. But it’s mostly psychological. It’s not the art as much. It’s the psychology of trying to get all those people at the table to agree on something without too many opinions. Because they all want to have an opinion. 

HEITZMAN: Disney was the worst. I started out as a storyboard artist, and I worked myself all the way up to director. Then I was creative director, which is above the line. I didn’t know what that meant ‘til I was above the line. You’re just this über-head that looks over everything. “Oh, we can’t do it that way. This can’t be done that way.” If somebody’s really weak, you have to step in and say, “This person’s not doing their job.” I have to help them do whatever it is they’re doing or get rid of them.

BISKUP: How many years was that before you got there, above the line?

HEITZMAN: Oh that was a long time. That was way after Pee-wee. At least twenty years before I got to that. And I was just somebody that didn’t know that was a job.

In cartoons, it was not that developed. It was really small at Funny Garbage when I was doing cartoons for Cartoon Network. They wanted me to develop an entire division to make cartoons.

BISKUP: I was at Nickelodeon working at Oh Yeah! Cartoons at the same time. What a trip.

HEITZMAN: That was in ‘99.

BISKUP: I left the industry in 2001.

HEITZMAN: What forced me out of that industry was 9/11. Funny Garbage was very close to the Twin Towers. That was the Monday after I delivered the contract. I did twenty-five one-shot cartoons, three TV series, and a music video. I delivered that contract on Friday, so I was not in a hurry to get to work. I looked out the window of my building and the plane went right into the tower. It was the wildest thing to see. I knew something was wrong.

BISKUP: Whenever I think of leaving  animation, I always think of pulling back a bow string. Like my whole time working in animation was like tightening, tightening, and then all of a sudden I shot into a gallery. Is that what this feels like for you?

HEITZMAN: No, I went too long in that business. I burned myself completely out, and I couldn’t work for a while. I couldn’t really do anything. I took on too much. I couldn’t think funny.

Basically I couldn’t go anywhere unless I pitched something and it sold. I’d directed, I’d produced, I’d co-written things. People expected me to be delivering. Everybody said, “Okay, just bring us a product, and we’ll either do it or not.” I did that for a while, and I just got burned out.

BISKUP: How did you get back?

HEITZMAN: I taught for a while. I thought when I first started teaching that I would have a regular paycheck because I didn’t have one doing those jobs. They were always just up and down. I thought, This will give me some time to think out where I’m at. And it did. 

My whole trajectory with my work outside my art is that I’ll do as best I can until I get really tired of it, and then I’ll just walk away from it completely. This last walk away – which I hope is the last walk away, I hope to just be an artist the rest of my life, that’s what I want to do – I finally got to the point where I walked away from teaching. Even if I do it part-time, my head is going to be so distracted. I can’t make the art I want to make.

When I did that, I looked back and I was like, “God, I’ve had forty-five different careers where I’ve walked away from that career saying, ‘I can’t do this anymore. I have to do my art.’” You were smarter than me.

BISKUP: [laughs]

HEITZMAN: Right after Pee-wee, a lot of people that were close to me decided not to do this anymore. A lot of big artists I knew who were working partially in the industry like you were, they just decided to jettison the whole thing and be artists and make a go of it. I was a little insecure. I felt like I couldn’t.

I know you did what you did, and I have to say to this day, I really admire you for doing it. I admire all my friends who did it because I was insecure and I didn’t do it. And I feel like now I’m doing it.

BISKUP: When I did it, it was far more profitable than animation.

HEITZMAN: That’s the secret I didn’t know.

BISKUP: But only for about four years. And then there’s been fifteen years of barely making it. But having those four years in my head, I know I just gotta survive until there’s another wave. I’ve survived on that idea.

HEITZMAN: You’re good at looking ahead and strategizing. I’ve learned something from you in that world.

BISKUP: I think I really had to break away from the strategic part for a while. That’s what [storefront gallery space] Face Guts was about for me, just seeing how strategic I had been and that it was not working. I had reached a point where I was pushing so hard, and I think I was pretty annoying to most people. I realized that I had to get more loose and play around more and enjoy myself more. Being able to step away from strategy for a while made something energetic that I think was powerful and more true to who I am, so now I can be more strategic again.

HEITZMAN: You have the confidence because you know who you are. I’m a little behind you, but at the same time, I understand. I’m gaining on the confidence side.

BISKUP: I see this work and your last show as such a clear vision of who you are.

I haven’t asked you any of the questions I wrote down!

HEITZMAN: [laughs]

A Dark and Fluffy World: An Interview With Galen Pehrson

text by Summer Bowie

 

Watching one of Galen Pehrson’s films, like his most recent, The Caged Pillows, starring the likes of Jena Malone and James Franco, is like stepping into a psychedelic cartoon where you can’t help feeling a tinge of déjà vu – you’re not sure if it was a dream, a childhood memory, or an omen. It’s as though a mixture of real life memories and old movie scenes were plucked from your brain and rearranged into a brilliant new narrative. They’re the renderings of a world that most of us have inhabited for all our lives, but for Galen, who spent the first 12 years of his life in rural Nevada City, without access to cable TV or any other means of consuming pop culture, this world can be seen from a slightly outside perspective.

His exposure to MTV was a wild awakening that led him into making music videos and working as a cartoon artist. His harrowing tale of running away, moving to New York, studying at RISD and eventually spending the first 7 months of his life in Los Angeles at a halfway home for dual-diagnosed criminals with psychiatric disorders in South Central is one that deserves a film in itself, but it certainly set the stage for the world of Caged Pillows that he has been creating for the past several years.

Former iterations of this world are clearly seen in previous projects such as El Gato, a collection of hand-drawn, animated vignettes that was part of James Franco’s Rebel project, a multi-artist exhibition presented at MOCA during Jeffrey Deitch’s sadly missed reign. You can also see further developments of this vacuous, celestial world filled with characters that behave like humans but look like ducks, dogs, cats, wolves and mice in Mondo Taurobolium. This short film that is as much a music video for Devendra Banhart’s track Taurobolium as it is a film that carries its own, not only features the same starring cast and characters as his other films, but the score is also masterfully mixed and produced by the brilliant Noah Georgeson.

His new film, The Caged Pillows, is a short that was originally intended to be a feature, but Galen says this introduction is just a pinprick into a world that will encompass several mediums and film projects in the future. Until then, in under ten minutes, this short is a vortex of mind blowing musical and visual narrative that will be premiered this Wednesday night at MAMA gallery alongside a celebration party for Ruins Magazine, an editorial content site that produced the film and will be launching online with the premiere. We sat down with Galen over green tea in his Hollywood Hills home/studio to talk about his process, his inspiration for the film, and the meaning behind the Caged Pillows.

AUTRE: Do you consider yourself a cartoonist, an illustrator, an artist, or none of the above?

PEHRSON: I think of myself as a director. But the art is cartoon art. I more closely align to cartoon art than animation. The style is taken from my memories; when I was a kid and would watch DuckTales. I’m interested in how those worlds could mature with you. So as an adult, what would that be like? You can always trust cartoon characters. You don’t have to build up characters like you would in a film. There’s this consistent moral overtone. It’s very light. If there’s a bad guy, it’s clear he’s a bad guy. With a cartoon-style arch, you can get away with a lot that you couldn’t get away with in a shorter amount of time. It helps with the compressed stories.

AUTRE: Are you drawn to any other mediums?

PEHRSON: Cartoons are just one facet of it. I have other projects that I’m working on. I produced a bunch of audio on this, like music stuff. I see it as all under the umbrella of this world of Caged Pillows. 

AUTRE: What mediums were you drawn to when you were a kid?

PEHRSON: I’ve been painting since I was a kid. But then painting seemed pointless. As though everyone had already done everything you could possibly do with it. What could I contribute to this? It’s a medium that is so deeply covered. And it didn’t resonate very deeply with me. We’re in such a pop culture-driven society that paintings feel like something people do to remind them of the past. It seems extremely irrelevant. For me, the excitement of creation is bringing out people’s imaginations, immersing them in a different place for a while. I think that’s what the old painters did, like Heironymus Bosch. They had these whole worlds. During that time, it was very contemporary and edgy. For me, it’s trying to be innovative with technology and to create a reflection of our current society.

AUTRE: It’s interesting that you feel Caged Pillows is a reflection of the present. It feels like an ambiguous representation of what could be the present, or likely a dystopian future. It makes sense that you’re working in a medium that is present/future.

PEHRSON: I wanted to be reflective of our current society, which has fascinated me since my childhood. I was raised off the grid until I was twelve years old. I didn’t have television, electricity, any contact with popular culture. We had a Magritte book, and a few others. That was my connection to art. Besides that, we had nothing to do. I drew, painted, or played with dirt. That’s all there was.

AUTRE: Was that a conscious decision that your parents made?

PEHRSON: There was nothing else to do. We were really poor, so we had pens, paper, and dirt. It was something I always did. There are photographs of me, in diapers, smearing paint all over something. I never thought, “Oh, I want to be an artist.” Most of the time, I wished I could do something else.

AUTRE: What was your first introduction to pop culture?

PEHRSON: MTV.

AUTRE: What was that experience like?

PEHRSON: To me, it seemed so bizarre. Pop culture in general does this. Imagine landing on Earth and seeing people singing and dancing like this. That never went away for me. A lot of my work is coming from this place of being young and seeing all these images on TV. “Dress like this to be cool.” I think it’s different if you grow up with it naturally and slowly. It becomes something you adapt to. But at 12, I was like, “I don’t have the right shoes. I have to wear these pants.” There was this extremely fast rush of information on how to fit into society. Plus it was so limiting to be an individual. There were these groups you could be in – nerd, jock, bad guy, whatever.

AUTRE: When you first started watching it, did you feel indoctrinated in it? Or were you immediately critical?

PEHRSON: I loved it. I went on to do music videos.

AUTRE: How long have you been developing your style, these psychedelic, celestial, animal worlds?

PEHRSON: The first time I used the duck characters was 2005. That was for the cover of Adam Green’s Jacket Full of Danger. I didn’t know what to do with it yet. I sat around with a lot of ideas, with a very particular aesthetic in mind, for a while. In 2012, for the Red Bull exhibition, they wanted to commission an animation. So I was like, “The ducks!” That was the launching pad for it.

AUTRE: That one was very erotic too.

PEHRSON: Yeah, each one has its own experiment to it. That piece focused on the erotic. What’s interesting, all the dialogue in that is dialogue from Rebel Without a Cause, just mixed up. That was the first iteration of the characters. They’ve become more and more human over time. I think eventually they’ll just turn into humans.



AUTRE: Your work deals a lot with Hollywood, fame, and money worship. Where do you see yourself in this landscape?

PEHRSON: I have a pretty patronizing point of view. I was never asked to be a part of society. I find myself with all these rules, conditions, and responsibilities that don’t make any sense to me. I constantly feel like I’m walking through a preset maze. It’s so limiting.

AUTRE: It seems like people don’t know they’re in a maze, and that's the scariest part.

PEHRSON: Yeah, it goes back to pop culture. The best artist is not the most popular. Everything is essentially a commercial, even music, and now in art. We’re in an art renaissance. There’s so much content. But it’s all funded and propelled by how and who is making money. Art, to me, has been an honest, accurate reflection of society, without commercial interests. That’s the kind of stuff we get from design. Though they are close, design is for a purpose. Art isn’t necessarily for a purpose.

AUTRE: In many ways it seems like artists are starting to ask themselves how they can commodify their own work before they've even made it. Or a brand is already finding ways to commodify it for them.

PEHRSON: Exactly.

AUTRE: Originally, this was going to be a feature length film, but then Ruins came to you?

PEHRSON: Yeah, I was really excited. I thought of it as an introduction to the world of Caged Pillows. What started as a very linear feature film morphed and grew in many directions that go beyond the film. They gave me a lot of freedom to do whatever I want with it, which is rare and very refreshing.

AUTRE: Who are the Caged Pillows?

PEHRSON: We are the Caged Pillows. Our world is very comfortably jailed. We’re sedated, distracted by television. Everyone is on medication. Our society as a whole, Western culture, has completely driven itself away from the natural human state. That’s such an interesting topic. The Caged Pillows are us. I’m susceptible to this. We’ve been programmed to respond to what success, beauty, and happiness look like – and from a young age. The film is about that. People get these ideas, that success is a beautiful pool, a Bugatti, probably some gold chains.

That’s what the gem in the film represents. At one point, he says, “I’ve been with you since you were a baby. Touch me and I’ll go crazy.” It’s the phones, the screens, touch-touch-double-tap, the instant gratification. There’s a line, “I fed you a lifetime of lies. I can’t even look in your eyes.” The screen can be talking to you, but it’s a one-way communication. There’s no singular accountability because it’s a culture.

AUTRE: We’re all victims inflicting culture on one another.

PEHRSON: Exactly. That’s the overarching idea of the film. There’s a fantasy that we will someday break that and learn more about ourselves as individuals rather than an idea of a society.

AUTRE: Did these ideas become more pronounced when you moved to LA?

PEHRSON: Yeah, definitely. This is Los Angeles. Everyone here is here for a reason. You can separate your friends into two categories: people you would actually call if you had a problem, and people you call for a drink or to go out with or whatever. It’s not a negative thing. Everyone here is ambitious, and acceptably so.

AUTRE: It’s a superficial fame factory. Your work really dives into that.

PEHRSON: The whole film in itself is commercials and the commercials are starring so-and-so. Everything is tied to the celebrity. Even unconsciously, we’re drawn to these figures and the meaning assigned to them.

AUTRE: And the isolation on the other side of that.

PEHRSON: Yes. I made Mondo from a very personal experience. All I had been doing was sitting on a screen. The only experience I had to tell was the experience of sitting on a screen.



AUTRE: Do you ever have to go through a digital detox?

PEHRSON: Every time I finish a project, I go hiking to the Sierra Nevadas for a week. Or I drive through the desert. I go out there and there’s just nothing. I have to hear my own voice. It’s a very strong contrast from, like, literally listening to top forty while I work, because I’m so fascinated by pop culture.

AUTRE: What’s your work process like?

PEHRSON: I’ve worked twelve to fourteen-hour days for the past few years. I wake up at 4[pm], I work from 5[pm] to 9 in the morning. Working all night, I don’t see anybody. It’s all done from a very isolated place.

AUTRE: When people do voiceover, do they have to conform to your schedule?

PEHRSON: No. I do all the voices first. There’s a fun version, which is just me. I send them that version and then they work independently. This piece being so much about pop culture, celebrity, dreams of “being something,” I wanted to involve people that live that lifestyle. I don’t give them much direction. They’re collaborators. They all seem to find joy and release in it. And all the actors are able to find the cracks in the system. They are involved with other things. They appreciate the art. But still, it is pop culture. If that’s the palette we have to work with for people to see it, that’s the right medium.

AUTRE: What about the process do you enjoy the most and the least?

PEHRSON: I enjoy all of it. The hardest part is sitting still for so many hours, and the isolation of not having connection or touch for weeks, or months even. I also feel like this piece called for it. That’s what it was about. It was a bit of method animating (laughs). The best part about it is working with my friends and people I’m genuinely a big fan of. Bar none, to collaborate with a community of ideas and artists who are like-minded.

AUTRE: Is this world going to keep developing?

PEHRSON: Oh yeah. This is just the entrance. It’s a primer to a much larger narrative, extending across music, film, sculpture. There’s a whole set of stuff. As a creative person, it’s all communications – writing, music, art. Any time you can take your vision and make it work in a different medium you’re improving that communication. I think that’s so important, to set outside of one channel of expressing something. I think everybody in the project feels that way. The Caged Pillows world is going to provide a place for people who are stuck in a genre to come and do something completely new.

AUTRE: Are you excited to share it at MAMA?

PEHRSON: I’m very excited. One side is that I made the piece in isolation, as I wanted it to be viewed in isolation. I asked people to call a 1-800 number when watching the film, and I got over 20,000 messages. They’re all about people feeling isolated, feeling like an alien. There’s this disassociation from the world around them.

AUTRE: Can you tell us about Ruins Magazine?

PEHRSON: Yeah, this film is kicking off the launch of Ruins Magazine. It’s a cultural digest that focuses around urbanism and the future of cities. It’s architecture, design, prose and imagery that all somehow express the human condition in present urban environments.

AUTRE: Like a crossover between urbanism and art?

PEHRSON: Yeah, urbanism, art, and culture. And it’s an amazing set of people. I think they’re going to publish a lot of content that otherwise wouldn’t get made.

AUTRE: When does the site launch?

PEHRSON: June 1st.


The Caged Pillows will premiere at MAMA Gallery on June 1st, in conjunction with the release of Ruins Magazine, at 7pm. Follow Galen Pehrson to learn more about the world of The Caged Pillows. photographs by Oliver Maxwell Kupper. Text by Summer Bowie. Follow Autre on Instagram: @AUTREMAGAZINE