Petra Collins and Moni Haworth collaborate on the new Y-3 Refresh Campaign
text by Karly Quadros
Moni Haworth and Petra Collins have always focused on the liminal spaces of American suburbs: teenage dreams confined to bedrooms, silhouettes pressed against Venetian blinds, cut-and-paste condos spiraling down culs-de-sacs like soap in a drain. The two longtime collaborators have teamed up once again for the campaign of another collaboration, Yohji Yamamoto and Adidas’ Y-3 Spring/Summer 2025 collection. From the simultaneously sporty and delicate Regu Mary Jane to Petra’s doppelgängers, duality takes centerstage. Autre caught up with Moni Haworth to talk about crafting the dreamy world of Y-3’s new collection.
Image credit: Moni Haworth
KARLY QUADROS: What was the starting point/inspiration for the campaign?
MONI HAWORTH: Y-3 wanted to build on the strange world Petra and I have played with for years, featuring Petra as various versions of herself. We wanted a kind of ‘nowhere but everywhere’ backdrop in a way mirroring the pieces, which from a distance appear classic but on closer inspection reveal many unexpected details.
Image credit: Moni Haworth
QUADROS: You and Petra have been working together for so long. What’s the secret to an enduring collaboration?
HAWORTH: Voice notes. (laughs) We have a constant stream of communication from the most mundane details of our day to huge debates on AI, the end of the world, etc., all via voice notes, back and forth.
QUADROS: The great ballet flat comeback was not on my bingo card for 2025, and I’ll be honest, I still am resisting that trend. But the ballet sneaker like the Regu Mary Jane or other styles like Simone Rocha’s ballet tracker feel more resonant — instead of girlish and formal they’re lithe and aerodynamic. What’s so alluring about these contemporary hybrid styles?
HAWORTH: Yes, hah, I love ‘ballet sneaker’ trending. We were super excited to shoot the Regu Mary Jane. It fit so well into the hybrid world we wanted to set this in … a kind of future/past chemistry!
Image credit: Moni Haworth
QUADROS: Can you talk a little bit about the short film that you made for the campaign? What were you trying to explore? Did it bring up anything unexpected for you?
HAWORTH: The idea of two versions of Petra coming together via me was the concept we wanted to explore. Petra often sends me the craziest voice notes of dreams she’s had. We wanted to dip into that feeling when you’re not so sure you’re remembering a dream or an actual experience, the hazy speculation and the weirdness of sharing a dream. The unexpected thing was the hawk perched on a pole right in front of us and being able to capture it taking off in front of Petra. That was perfect!
Image credit: Moni Haworth
Image credit: Moni Haworth