Brooklyn's Serum Vs. Venom attempts to turn the business of fashion on its head, "Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern societies. Self Imposed Reality Check. Our previous attempts to inject new thinking and practices into an existing, institutionalized fashion system have failed. We have come to the conclusion that our philosophy, methodologies and products are sound and it has been our desire to engage a flawed system, which has lead us astray. We have proudly decided to disengage this broken system in an attempt to interact with our consumers directly and unfiltered. We follow no season and no calendar, only our instincts and what we feel is appropriate and relevant." SVSV's new Hyper-Reality collection is an engaging sartorial exploration of post-modernism and men's dress.