Hyper-Reality

Brooklyn's Serum Vs. Venom attempts to turn the business of fashion on its head, "Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern societies. Self Imposed Reality Check. Our previous attempts to inject new thinking and practices into an existing, institutionalized fashion system have failed. We have come to the conclusion that our philosophy, methodologies and products are sound and it has been our desire to engage a flawed system, which has lead us astray. We have proudly decided to disengage this broken system in an attempt to interact with our consumers directly and unfiltered. We follow no season and no calendar, only our instincts and what we feel is appropriate and relevant." SVSV's new Hyper-Reality collection is an engaging sartorial exploration of post-modernism and men's dress.

Serum Versus Venom: Zero Surplus Garb

Left: White snow camo jacket with a multi-function convertible pocket. Right: Organic white cotton shirt and vintage military mechanic pant.

Serum Versus Venom continues its pursuit of Futurecraft© by aggressively colliding vintage military fabrics and workers' garb with modern, functional designs. The utilized vintage fabrics span 90 years of global military history. "We are not looking to re-use the old fabrics for the sake of nostalgia. Rather, we are simply looking for the best fabrics on earth. These vintage fabrics were built to last and the quality is unrivaled." - David Gensler

[Craft, Utility and Luxury] Serum Versus Venom

Serum Versus Venom (SVSV), which was created in 2003, as a "interconnectedness of craft, utility and luxury" is re-launching after several years in hiatus. SVSV is built on a philosophy called Futurecraft - an "ideological framework for creating high and sustainable value in an over-saturated consumer landscape by colliding elements of hype modernity with traditional product development philosophies, techniques and values." www.serumvenom.com