Brooklyn's Serum Vs. Venom attempts to turn the business of fashion on its head, "Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern societies. Self Imposed Reality Check. Our previous attempts to inject new thinking and practices into an existing, institutionalized fashion system have failed. We have come to the conclusion that our philosophy, methodologies and products are sound and it has been our desire to engage a flawed system, which has lead us astray. We have proudly decided to disengage this broken system in an attempt to interact with our consumers directly and unfiltered. We follow no season and no calendar, only our instincts and what we feel is appropriate and relevant." SVSV's new Hyper-Reality collection is an engaging sartorial exploration of post-modernism and men's dress.
KDU Partner and renowned artist Josh Vanover teamed with SVSV Founder David Gensler to produce a dark body of work entitled Graphical Degradation. The collaboration is set to continue throughout the year, exploring the darker side of the brand's personality. www.serumvenom.com
Serum Versus Venom (SVSV), which was created in 2003, as a "interconnectedness of craft, utility and luxury" is re-launching after several years in hiatus. SVSV is built on a philosophy called Futurecraft - an "ideological framework for creating high and sustainable value in an over-saturated consumer landscape by colliding elements of hype modernity with traditional product development philosophies, techniques and values." www.serumvenom.com
Left: White snow camo jacket with a multi-function convertible pocket. Right: Organic white cotton shirt and vintage military mechanic pant.
