Watch The Exclusive Premiere Of The Memphis Milano Inspired Music Video for the Soft Ethnic Track "Prints"

The video for Soft Ethnic's "Prints," which exclusively debuts on Autre, relies on a simple set and a variety of characters played by Liam Benzvi to visually represent the construction and variation found throughout the song. Influenced by Ettore Sottsass and the Memphis group, the set pieces were designed and colored to add a playful backdrop and lightness to the scene. This, along with the relative sparseness and consistency of the editing creates a strong visual language that lends itself well to Liam Benzvi's melodic musings. Music video co-directed by Alex Rapine and Jarod Taber. Set design by Marki Becker. Click here to read an interview with Liam Benzvi.