The Guest Nation China project culminates with the fashion show of the Chinese duo Pronounce, the experimental fashion brand established by Yushan Li and Jun Zhou in the Dogana, will be launching the SS 2020 collection “A Fresh Dig” on the catwalk, along with reinterpretations of Converse Jack Purcell shoes. The special event is organized with the support of Labelhood, incubator of emerging designers and one of the most innovative retailers in China, and of V/Collective, international creative agency based in Shanghai, Guangzhou and Hong Kong. photographs by Oliver Maxwell Kupper