Sterling Ruby "S.R. STUDIO. LA. CA" Collection Presentation During Pitti Immagine Uomo 96 in Florence, Italy

Endocannibalism X Exocannibalism – The Los Angeles-based artist, Sterling Ruby’s first runway presentation at the gorgeous Le Pagliere in Firenze, Italy was a triumphant clash of tribalism, studio wear, bleach splatters, dark natural landscapes and a chilling romanticism. Presenting a form of soft sculpture on the runway, Ruby’s first collection is autobiographical, a chart through cloth of Ruby’s life, influences, fantasies and reality. The references include heavy metal and punk album cover art, Amish and Mennonite dress, and Ruby’s own geographical journey across America, from his rural upbringing in Pennsylvania to Los Angeles, California. The craft language of American folk tradition - of crafting, mending, the patchworking of quilts - is here embedded in garments, whose worked surfaces are a map of the journey of their making. The first drops are available here and here. photographs by Oliver Maxwell Kupper

Pronounce SS 2020 Collection “A Fresh Dig” During Pitti Uomo in Florence, Italy

The Guest Nation China project culminates with the fashion show of the Chinese duo Pronounce, the experimental fashion brand established by Yushan Li and Jun Zhou in the Dogana, will be launching the SS 2020 collection “A Fresh Dig” on the catwalk, along with reinterpretations of Converse Jack Purcell shoes. The special event is organized with the support of Labelhood, incubator of emerging designers and one of the most innovative retailers in China, and of V/Collective, international creative agency based in Shanghai, Guangzhou and Hong Kong. photographs by Oliver Maxwell Kupper

A Short Novel On Men's Fashion Curated By Olivier Saillard @ Palazzo Pitti Museo della Moda e del Costume

On the occasion of Pitti Uomo 96, the Fondazione Pitti Immagine Discovery presents ROMANZO BREVE DI MODA MASCHILE – A SHORT NOVEL ON MEN’S FASHION, an exhibit showcasing thirty years of menswear from 1989 to the present as seen through the eyes of Pitti Uomo. Passing through the halls of the Palazzo Pitti Museo della Moda e del Costume one by one, Olivier Saillard will recount the history and evolution of menswear, the intersection of Made in Italy with guest designers, and the fashion talents from the international contemporary scene together with the experiences of leading menswear entrepreneurs. The project is dedicated to the memory of Marco Rivetti, President of Pitti Immagine from 1987 to 1995. photographs by Oliver Maxwell Kupper