creative direction by Tyler, the Creator and Pharrell Williams
Louis Vuitton’s iconic imagery is a staple in the fashion world, unique and identifiable amidst the ever-changing tides of trends. Despite this classic style that cements the brand’s singular voice, their ability to evolve and innovate that image is constant. The 2024 Men’s Capsule Collection displays this innovation while still staying true to the brand’s face by staging an instinctive union between the visual universes, combining the distinctive artistic voices of the Menswear Creative Director Pharrell Williams with long time friend of him and the brand, Tyler, the Creator. Fusing the signature preppy sophistication popularized by the artist with the elegant dandy dressing established by Pharrell Williams at the Maison, it evokes the brand’s common palette of earthy creams and browns, as well as muted yet still vibrant blues and greens to support the pops of bright color that bring the air of spring into this lineup. The emblem of the collection being a craggy monogram, hand-drawn by the artist himself. Throughout the collection you can feel the creative collaboration take place and see the marriage of these two’s strong visions come together.
