Louis Vuitton's SS25 Men's Collection Is a Paean to Late South Korean Painter Park Seo-Bo

Louis Vuitton launches Fall, a Men’s Capsule Collection released in September 2024. Founded in the dandy elegance at the heart of the practice of Pharrell Williams, the proposal hones the switching of dress codes instinctive to the Maison’s menswear in a versatile and transversal wardrobe suspended between city life and weekend getaways. Riffing on the philosophy introduced by the Men’s Creative Director for the runway collection in June 2024, the capsule focuses on macro versus micro visions of color, construction, and surface decoration, inviting the eye to zoom in and out to discover the savoir-faire that permeates every garment and accessory. The premise inspires a creative exchange with the Estate of the late South Korean painter Park Seo-Bo – known for his minimalist yet graphically impactful lines – across ready-to-wear, leather goods and shoes. Before his passing in 2023, Park Seo-Bo previously collaborated with Louis Vuitton on the ArtyCapucines project in 2019.

Louis Vuitton's Spring 2024 Men's Capsule Collection Is A Fusion of Visions

 
 

creative direction by Tyler, the Creator and Pharrell Williams

Louis Vuitton’s iconic imagery is a staple in the fashion world, unique and identifiable amidst the ever-changing tides of trends. Despite this classic style that cements the brand’s singular voice, their ability to evolve and innovate that image is constant. The 2024 Men’s Capsule Collection displays this innovation while still staying true to the brand’s face by staging an instinctive union between the visual universes, combining the distinctive artistic voices of the Menswear Creative Director Pharrell Williams with long time friend of him and the brand, Tyler, the Creator. Fusing the signature preppy sophistication popularized by the artist with the elegant dandy dressing established by Pharrell Williams at the Maison, it evokes the brand’s common palette of earthy creams and browns, as well as muted yet still vibrant blues and greens to support the pops of bright color that bring the air of spring into this lineup. The emblem of the collection being a craggy monogram, hand-drawn by the artist himself. Throughout the collection you can feel the creative collaboration take place and see the marriage of these two’s strong visions come together.

 
 

Liberatum Hong Kong

Liberatum Hong Kong International Festival of Culture opens today and runs through the weekedend. Participants include Khalil Fong, Daniel Wu, Rossy de Palma, Wing Shya, Nobel Laureate Sir VS Naipaul, Paul Schrader, Rosey Chan, Terence Koh, Pharrell Williams, Hong Kong New Music Ensemble, Mike Figgis, OMA Partner – Architect, David Gianotten and many others.