Balenciaga's Short Documentary Detailing Its Heritage And Birthplace

On October 19, 2023, Balenciaga launched an in-depth look at the heritage of 10 - 12 Avenue George V, the House’s Paris birthplace. A short documentary details the history behind and continuing legacy of the iconic addresses with a 3D-scanned tour of their renovated interiors. These conjoined spaces were the only place Cristóbal Balenciaga created and showed his Paris collections, and where he lived and worked until the Couture House’s closure in 1968.

A renovation project was initiated to restore these rooms with respect to that era of austerity and elegance, as well as to accommodate a turning point in the history of the House by implementing modern technology and unprecedented access to the Balenciaga Couture experience. A newly installed official plaque on the outside of the building commemorates the House’s expansion and return to its original Paris headquarters. 

The documentary shows Balenciaga Couture’s grand staircase, its sales office, the “cathedral-like” salons where models walked in silence, the preparation cabins, and the couturier’s office, all integral parts in the creation of collections then and now. “What is a legacy?” asks the narrator. “It’s a vision, of course, and it’s also a place.” 

Sculpting Presence by Debora Brune & Camille Naomi Franke

close-up shot of woman with white eyelashes

photography by Debora Brune @dilleragency
styling by
Camille Naomi Franke
styling assistant
Antonio Chiocca
hair by
Noriko Takayama
hair color by
Julia Säfström @ kurkowitz 
makeup by
Janette Peters
modeling by Julia @
Mint Management, Aeyden @ Elixavier
photo assistance by
Isabel Spantzel, Johanna Dietz

women bending over in black drapped top and skirt, with metallic boots

tights and boots by Madomorpho 
belt & top by Alisia Wood

tights and boots by Madomorpho 

above shot of a womans head, with hair wrapped in a bun.

top by Alisia Wood

woman wearing silky top, with a top bun, grasping a small Prada bag.

blouse and skirt by William Fan 
bag by Prada 
pants by Filippa K

woman stretching collared top out, wearing jeans underneath.

shirt by Magliano 
denim by Ganni

woman wearing a red see-through veil with a small crown on top.

full look by Versace

woman wearing red laced dress with matching gloves, and thigh high tights with heels. The woman is holding a small purse.

full look by Versace

woman with slicked back hair and neon green fuzz-spiked sweater

dress by Balenciaga

woman in strapless dress and dangling earrings

dress and neck piece by Dries Van Noten 
earrings by Jil Sander

woman wearing big black coat arching above her head, and covering her entire body.

full look by Alisia Wood

woman wearing a silky blouse covering her shoulders, and black pants.

blouse and skirt by William Fan 
pants by Filippa K

close-up shot of a womens orange bangs and sweaty/water drenched skin.
 
pair of boots unlaced and sprawled around.

boots by Madomorpho

woman with a top bun wearing a flower neck piece and dress

dress and neck piece by Dries Van Noten