Carey Mulligan & Harris Dickinson Stars in the new Prada Spring/Summer 2025 Campaigns by Steven Meisel

Fashion and performance both reflect the multiplicity of human identity—a constant interplay between truth and transformation. In the Prada Spring/Summer 2025 campaigns, these ideas are brought to life through the presence of two celebrated actors, Harris Dickinson and Carey Mulligan. Both embody a profound duality: the truth of self and the art of reinvention.

Harris Dickinson, photographed by Steven Meisel, steps beyond traditional role-play, presenting himself as he is—an actor unmasked, yet multifaceted. His presence shapes the archetypal menswear he wears, transforming classic pieces through his dynamic personality. Each image captures varying facets of his character, from contemplative to commanding, illustrating that identity itself can be a kind of performance.

Carey Mulligan, too, challenges the boundaries of identity and transformation. Through Meisel’s lens, she embodies a multitude of distinct characters, each entirely separate yet unified by her craft. Her ability to shift seamlessly between lives mirrors the ever-evolving philosophy of Prada: a celebration of plurality, unpredictability, and the coexistence of contradictions. Mulligan's portrayals reflect fashion's power as a transformative tool—altering attitudes, redefining perceptions, and channeling alternative realities.

Together, these campaigns explore the essence of individuality within the collective. They reveal how clothes, like personas, are not static but alive, reshaped by the wearer. Prada itself emerges as a protagonist, an idea in constant reinvention—both instantly recognizable and endlessly surprising. At its core lies the celebration of humanity's complexity: ever-shifting, multifaceted, and beautifully unpredictable.

Call The Miranda July Hotline Now 833 526 8880

The Prada Fall/Winter 2024 advertising campaign, titled ‘Now That We Are Here,’ is based on dialogue, on conversation between individuals - not just conveying knowledge and exchanging experience, but also as expressions of intimacy and presence. In a real-life mirror of the telephone interchanges at the heart of the campaign’s still and motion imagery, Prada collaborates with American filmmaker, artist, and writer Miranda July to bring these fantasized conversations to life. Billboards across key cities worldwide— Milan, Los Angeles, New York, London and Bangkok—advertise a dedicated toll-free phone number, allowing the public to interact from their own devices. Callers can “dial in” to speak with Miranda July, or rather, with July’s voice, which interprets conversation with the caller according to a pre-programmed script written by July herself. Combining the provocative with the quotidian, the intellectual with the instinctive, the scripted calls have a multitude of variations, randomly selected and triggered by caller responses. Spanning from ironic advice to seemingly friendly conversation to surreal and unexpected scenarios, each interaction tells an individual story determined by interaction - another form of dialogue. In July’s own words and her own voice, this Prada hotline combines technology with gestures to the analogue. It also seems to lift the lid on the campaign itself - allowing an audience to ‘listen in’ to the fragmented conversations hinted at. Ambiguous, abstract, possibly revelatory, each caller enters a unique exchange—with July, and with Prada—to unravel the meaning behind the image.