For anyone who has painstakingly worked to build and curate their Instagram page, only to have it disabled unexpectedly, you know just how devastating the loss can be. For those whose accounts have been hacked, the consequences can be much worse. Thus is the case for Alice (played by Madeline Brewer), a young and ambitious camgirl on the rise, who is relentlessly creating new shows and characters to improve her ranking on freegirls.live, a fictional camming site, designed and created specifically for the film. When Alice’s account is hacked and hijacked by someone with an uncanny resemblance, she is forced to outwit her doppelgänger while watching her own identity, both online and irl, degrade rapidly. Aside from the psychic thrill that the narrative provides, this film offers a refreshing subversion to the standard tropes that come from the sexy, horror genre. From the ways that sex work is represented in the film, to the ways that the screenwriter, Isa Mazzei and director, Daniel Goldhaber challenge the standard director-authorship, this film provides a wealth of new templates to consider that are seemingly radical, yet unsurprisingly, quite logical. In Mazzei and Goldhaber’s Cam, the hyper-indulgent and semi-private world of camming is given life in a way that is instantly translatable by the genre. A surreal, thrill ride that seeps into your unconscious mind and humanizes the very real people that hitherto have been unjustly stigmatized by the film and media industry at large.
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Cam is available to stream as of today on Netflix.