Times Square marquees, roadside signs, and advertising logos are the stock-in-trade for giant neon signs. Martin Creed has adapted the medium for his own colossal sign, proclaiming a word rather than selling a product. His chosen word, “understanding,” is fundamental to communication between people. Spelled out in ten-foot-tall letters mounted on a 50-foot-long steel I-beam, Understanding rotates 360 degrees, constantly shifting our perspective on the work. The beam spins at varying speeds, the rhythm determined by a computerized program designed by the artist. Developed by former Public Art Fund Curator Andria Hickey, Understanding can be viewed until October 23, 2016 at Pier 6 in Brooklyn Bridge Park in New York.