Activating The Vehicle of Ascension: An Interview of Filmmaker Floria Sigismondi On Working With Rihanna and David Bowie

Floria Sigismondi’s work, like her music videos for Marilyn Manson, David Bowie or Leonard Cohen, is a perfect amalgamation of her unique upbringing. Spending her early years in the coastal town of Pescara, Italy and her formative years in the rough steel manufacturing town of Hamilton, Ontario – with opera singers for parents – Sigismondi has developed a unique aesthetic that blends classicalism with a certain darkness that harkens 1970s Giallo films and the nightmarish tableau vivants of Joel Peter Witkin. As a music video director, Sigismondi brings a distinctive world to life with an unsettling and jarring pastiche of imagery that flickers as if each scene was shot with a camera perched on the wing of a hummingbird. Lately, though, her work has taken a turn for the meditative and ethereal, like her most recent music video for Rihanna’s track Sledgehammer – made for the newest Star Trek film. Click here to read more.