In the former silver mining town of Aspen, Colorado, art week brings an exotically curious international crowd. Billionaire collector home tours, dinners, exhibitions, activations, and art fairs take over the tiny, quaint city nine-thousand feet in the Rockies. The air is thin, rare, and rich in this alpine ecosystem of nature that meets the nostalgia of the American West with the hyper-commerce of the 21st century. A newcomer on the scene, The Aspen Art Fair, feels like it's been there all along. Ideally situated at the historic five-star Jerome Hotel, which opened in 1889 and is now part of Auberge Resorts’ portfolio, the fair presented thirty international exhibitors and curatorial projects from more than twelve countries. Cozily tucked into bottom-floor bungalows, the fair follows the grand tradition of hotel art fairs, like the Gramercy International Art Fair at the Gramercy Hotel in New York and Felix at the Hollywood Roosevelt Hotel. Co-founded by art world veterans Becca Hoffman and Robert Chase, the Aspen Art Fair included a stellar list of galleries, including Galerie Gmurzynska from Zürich, Perrotin, and Southern Guild from Cape Town, South Africa. With the general art market in a post-pandemic slump, Hoffman, who is also the founder of the women-led 74th Arts, which organizes global art fair experiences in cities around the globe, knows full well the power of boutique. “We need to rethink how we connect on culture, in citywide environments. How do we have more intimate opportunities for engagement, education, connection, and commerce?” Hoffman—tough as nails and ultra-savvy—told us on the third to last day of the fair. With Aspen being 1,390 times smaller than the population of New York and a super concentration of centimillionaires, Aspen is the perfect environment for art and commerce. With works ranging from Picasso to Paola Pivi to Fairfield Porter and Richard Diebenkorn, the Aspen Art Fair is both refreshing and exhilarating.
