Read Our Review Of Vetements' Spring 2017 Couture Collection →

From the very beginning, Vetements connected with fashion lovers not because of how different it was, but because of how oddly familiar it is. Demna Gvasalia and his radical collective of European designers are primarily interested in the ways that mainstream products have been co-opted and used by various sub-cultures as signifiers, protectors, and weapons.  Demna will tell any interviewer that asks that Vetements is not a β€œconceptual” brand; that it’s really β€œjust about clothes,” as the brand’s name would lead you to believe. But the fact of the matter, the β€œjust clothes” mantra is conceptual in and of itself. Demna, and stylist Lotta Volkolva, use the identities of clothes to extrapolate ideas from them: a hoodie sized to this means X and jeans with this particular cut mean Y. It’s almost like the viewer or the wearer can project his or her own ideas onto the clothes, like a blank canvas. The skinhead and his bomber jacket, the DJ and his tracksuit, the model and her stilettos: Vetements constantly finds new ways of looking at products we’ve seen, and probably worn, 1000 times. Click here to read more. 

Read Our Interview With Filmmaker Danny Sangra On Working With Metallica For Brioni's New Campaign →

Metallica is a quintessential American band. However, there is nothing American about Brioni (an Italian menswear brand founded in Rome in 1945) and there is nothing American about its new creative director Justin O’Shea (a former womenswear buyer who hails from Toowoomba, Australia). So, its interesting and very bold that O’Shea would ask the heavy metal band if they would be the new face of Brioni, a stale brand that he hopes to reinvigorate with a bit of American cool and muscle car masculinity, mixed with Brioni’s lineage of tailored Italian gentlemanliness. Today – Independence Day – also happens to be the same day that O’Shea is showing the first collection under his direction during Paris Couture Week. Brioni has also released the first of a series of short films directed by a London-based filmmaker Danny Sangra. Most of the films star O’Shea as a caricature of himself, which Sangra has written to perfection. The character could be described as exigent, obtuse, out of touch, and self obsessed – everything that you may expect from someone so entrenched in the fashion world. In Brioni’s standout film – starring James, Lars, Kirk and Robert – O’Shea plays a ditz who has no idea who Metallic is. It’s silly and ridiculous, but fun and Sangra is too talented of a filmmaker to not pull it off. We got a chance to ask Sangra about the new Brioni campaign, collaborating with the brand’s new creative director and what the hell it was like to work with Metallica. Click here to read more. 

Watch Pigalle's Spring/Summer 2017 Presentation In The Form Of A Parisian Summer Wedding

"The first time I got dressed elegantly was for the wedding of my parents when I was 7 years old. I was very touched by the party, the champagne, the outfits, the mood... I had been looking forward to enjoying it as well ! In love with an angel, tonight is a celebration of what we all appreciate the most in the world : free love. This feeling I do my best to feed all the time motivated me to create a collection around the theme of a wedding. More comfortable in the creation and technically, this eleventh collection is an interpretation of how I see my witnesses. I wish you all a good time." Text by StΓ©phane Ashpool, Pigalle's designer. 

Read Our Review Of Paris Fashion Week's Spring Summer 2017 Presentations →

Paris Fashion Men’s Week was in typical fine form, re-invigorating my own lust for fashion after a dreary Milan and an uneven London. Though the two shows I’m usually most excited for, those by Raf Simons and Gosha Rubchinskiy, already played out in Florence, their absence didn’t deter my attention. That would be mainly because of one man: Demna Gvasalia. Demna introduced Balenciaga’s first menswear show in history. The expectations between that notion, not to mention Vetements being the coolest brand in fashion and all that, were colossal. How did Demna respond to this soul crushing pressure? Click here to read more.