Looking like a cross between a rogue border patrol agent and a cowboy dandy, Erik Brunetti is the founder and fearless leader of one of the most iconic American street wear brands. The brandโs name alone, FUCT, harkens a kind of dissidence and lassitude belonging to that doomed generation that came before the digital dark ages and the millennials struggling to survive in its cold pixelated miasma. While street wear brands like and Supreme and Stussy opted for safety in numbers, the FUCT brand, which was conceived in Brunetti's Venice Beach bedroom in 1991, remains uniquely intact and connected to its DIY roots. Starting off as a graffiti artist in New York City, FUCT became a kind of extension of Brunettiโs seditious ideals. Just recently, Brunetti teamed up with Paperwork NYC to publish a book of new drawings. Entitled Astral America, the book is an ode to post truth with a smattering of India ink renderings of drones, US military propaganda, pop iconography and psychologically damning, accusatory, and anti-consumerist slogans aimed squarely at the gluttony of American culture. We got a chance chat with Brunetti about the book, the current state of FUCT and why itโs not cool to justify war with hashtags. Click here to read the full interview.
