The hyperindividual artist presentation foregrounds the extreme articulation of performative selfhood, often positioning the artist’s own identity as the artwork or producing highly idiosyncratic series that emphasize individual distinction. The American artist, writer, performer, DJ, and cofounder of the New York–based nightlife project Shock Value, Juliana Huxtable, offers one example among many.
The hypernormal, following Adam Curtis’s 2016 documentary HyperNormalisation, is characterized by the production of unrelenting misinformation, misdirection, co-option, distortion, and overwhelm. The result is a paralyzed, passive, consumer-oriented subject incapacitated by epistemic exhaustion. An e-flux text describing Trevor Paglen’s 2023 film Doty illustrates this condition:
Richard Doty is a former Air Force Intelligence operative whose job at Kirtland AFB in New Mexico involved creating and disseminating disinformation about the existence of extraterrestrial spacecraft to UFO researchers.
In the late 1970s and early 1980s, Kirtland AFB was home to a wide range of highly classified technology experiments involving lasers, stealth aircraft, and nuclear weapons. Strange phenomena in the skies above the base piqued the interest of amateur and professional UFO investigators. Doty’s job was to recruit UFO researchers to be informants to the Air Force about goings-on in the UFO community and to spread military disinformation about UFOs among their peers. To accomplish this, Doty supplied fake documents to UFO investigators purporting to tell the “truth” about government involvement with extraterrestrials.
On the other hand, Doty insists that UFOs are real, that the government is in possession of crashed spacecraft, and that he was read into a top-secret military program detailing the history and status of US-alien relations.
In this video, Doty discusses the craft of disinformation, and describes operations he ran against UFO researchers as well as elements of the “real” top-secret extraterrestrial technology program that he says continues to this day.
The film was presented as part of a tour he called "YOU'VE BEEN F*CKED BY PSYOPS: UFOS, MAGIC, MIND CONTROL, ELECTRONIC WARFARE, AND THE FUTURE OF MEDIA" The experience of encountering this work, like much of today’s hypermediated political spectacle, is one of profound confusion and apathy—an affective state that serves a political function in maintaining the status quo and creating a climate of confusion and paranoia.
A proliferation of science-fictional futurisms is institutionally supported across the liberal art world today—Afrofuturisms, Latinx Futurisms, Indigenous Futurisms, Arab and Gulf Futurisms, Sinofuturisms, Queer Futurisms, and others. While these movements are heterogeneous, common tendencies emerge: highly aestheticized, idiosyncratic, and performative representations of essentialized identities produced by professional artists within liberal institutions. These speculative scenarios rarely articulate concrete political demands or enduring institutions, raising questions about how the commodified spectacle of identity representation serves existing power relations as well as the artists who perform them.